The Effective Marketer
NOVEMBER 6, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.
Webbiquity
AUGUST 17, 2021
I use Agora Pulse and am happy with it, but my blogger friend Nikola has been raving about Missinglettr for quite some time, so I’ll have to try that tool next. Don’t buy through “review sites” and give your money to Gartner. Pro tip: use an automation tool to automate Pinterest as much as possible.
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Exo B2B
OCTOBER 10, 2023
on AI in marketing were that it should play the bottom two roles in the Gartner-style quadrant he created (below). Seen in Lee Odden’s presentation: Gartner’s famous Hype Cycle for new technologies. Mark is one of my idols in marketing and also as a blogger. That’s more than a 10-fold increase in 12 years!!!
Biznology
OCTOBER 30, 2019
In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales. What prompted this observation was a recent Gartner study of sales that result in “high-quality deals” — deals where customers are succeeding and are likely to become bigger customers.
Smashmouth Marketing
OCTOBER 8, 2009
In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0
Smashmouth Marketing
OCTOBER 6, 2009
In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0
Webbiquity
NOVEMBER 3, 2020
According to data from Gartner, they account for 27% of marketing budgets on average—but at the same time, marketing organizations and departments often spend on tools with overlapping functionality. Lexie Lu is a freelance designer and blogger from Williamsport, PA. Her ideal morning includes some HTML code and a cup of coffee.
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