Webbiquity

JANUARY 25, 2016

The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016. And if you can track those leads through to sales revenue, ROI is easy to calculate.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Marketing Insider Group

JANUARY 9, 2024

Value is imperative in today’s B2B marketplace. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. It’s not just about converting leads to becoming “marketing qualified.”

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Ambal's Amusings

APRIL 29, 2010

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Which content should be free?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. Our focus at NuSpark Marketing is lead generation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Optinmonster

NOVEMBER 10, 2022

Wondering how to create a lead magnet that brings more subscribers to your email marketing list? A good lead magnet is important for bringing in new potential customers. They work very well for lead generation and can be quite easy to create. What is a Lead Magnet? What is a Lead Magnet? serve your business.

Work Management 84

Work Management Examples Marketing Management Lead Scoring 84

Markempa

APRIL 30, 2019

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. Let me explain. name, company, email, etc.)

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Only 55% of bloggers update old posts. Blogging Statistics . . #1. Social Media Examiner. . NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. Generate and Engage Leads at No Big Cost Content marketing strategy attracts customers by providing valuable information and solving their problems. It could also aim to enhance brand awareness or provide educational value.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. Generate and Engage Leads at No Big Cost Content marketing strategy attracts customers by providing valuable information and solving their problems. It could also aim to enhance brand awareness or provide educational value.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

BenchmarkONE

NOVEMBER 17, 2022

Today, you can syndicate any type of content , including blogs, articles, infographics, white papers, ebooks, videos, and podcasts. . Readers could turn into leads and eventually customers. . When your site’s trust and authority grow, your search engine ranking will improve. . It doesn’t always result in quality leads.

Distribution 61

Distribution Tactics Top of Funnel High Quality Lead 61

Marketing Insider Group

JULY 27, 2015

We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Lead generation is also a main key performance indicator at the center of Zuora’s strategy. Overtime the strategy has evolved to include prioritizing SEO and including middle and bottom of the funnel content.

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100

Valasys

MARCH 16, 2020

B2B Marketing is not just about value creation & exchange of the same between the marketers and the customers. Beyond the deliverance of value, marketers also need to ensure that their products & services & the values revealed by them are being discovered by the clients.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

Hinge Marketing

JUNE 8, 2016

For example, the number of “qualified leads” is a good metric to track. But, unless you have a narrow and well understood definition for qualified leads, different members of your marketing team could interpret a the same data differently. For example, visitors to your website come across content (blogs, white papers, etc.)

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketing Proposals Thought Leadership 48

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Single Grain

NOVEMBER 6, 2019

Related Content: How to Optimize Your Site for Search Ranking with Your Web Analytics Data. If you know how much a goal conversion of this type is worth to you, turn on and enter it into the Value field. For example, if you know that a “thank you” page visit occurs only after a $30 report has been purchased, enter “30” as the value.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96

B2B Marketing Zone Posts

AUGUST 3, 2010

Content is not just about an email send, or a blog post, or a white paper, or a Tweet. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Yes, corporate blogs are an excellent resource for Lead generation. But it’s not enough to provide distinctive value.

Ning 40

Ning Paid Content Facebook Sales Management 40

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Does the content type you’ve chosen speak to your buyer personas? Does yours?

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Single Grain

SEPTEMBER 11, 2019

The Content Marketing Institute reports that 73% of B2B marketers think that blog posts and articles are the most effective content types for demand generation in the awareness stage of the buyer’s journey, or the top of the sales funnel. Pillar content is evergreen content, so its value doesn’t diminish over time.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Full Circle Insights

NOVEMBER 25, 2020

SEO “changed the lives of marketers,” who realized how powerful an opportunity it can be for brand building and making a direct profit from search engine rankings, according to Adam Hempenstall, CEO and founder of Better Proposals. “In White Papers. Proximity to a business is now the No. Additional Resources. Case Studies.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

ClearVoice

JUNE 20, 2022

From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Single Grain

JUNE 23, 2020

Content marketing is a method that drives traffic to your site using multimedia content in order to generate leads and build relationships with prospects. E-books or white papers , which are often used as lead magnets to capture information like a user’s email address. Organic and paid social posts.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Consistently wins. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

FEBRUARY 10, 2020

Typically, a major goal behind content marketing is improving your site’s rankings on the search engines, especially Google. Because Google uses a fairly complex algorithm to value and rank content, they regularly make changes to their ranking algorithm and these are referred to as algorithm updates. Bounce Rate.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Webbiquity

JULY 17, 2018

Not that content marketing doesn’t generate leads or isn’t effective on its own. First, the PR team pitches media persons, bloggers and influencers daily. Make PR a lead generation asset. Plus, you can boost brand awareness and enable better lead conversions. Image credit: Sword and the Script.

PR 182

PR Paid Content B2B Thought Leadership B2B Marketing 182

Hubspot

OCTOBER 18, 2011

Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not). Do specific programs "decay" to almost nothing once you stop funding them -- or do they keep delivering value for almost forever? As you SEO, so shall ye reap.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28