Hubspot

AUGUST 13, 2014

As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts. The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. The Tactics of Content Promotion. Content Coverage. Syndication. Content Distribution.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

WebMarketCentral

NOVEMBER 16, 2009

Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. He also quotes a finding from Nate Elliot of Forrester that there are "an average of 4.7

SEO 20

SEO Forrester Best Practices Adwords 20

Convince & Convert

FEBRUARY 10, 2010

A tool like this is really great to help direct us in planning out tactics, thanks for brining it to our attention. I should clarify that if you're sending email through MailChimp you don't have to lay out the $79.99 per month, just the one time fee of 5 cents per import contacted. Ethan [link] Josh Lysne Hey Jay, great post.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Now, you can worry about tools, and outposts, and social media tactics. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Frugalnomics in Full Effect: Forrester and Gartner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Webbiquity

JULY 22, 2014

The audiences, topics, tools, and tactics employed in PR have evolved. Is blogger outreach still an effective PR strategy? Social PR Strategies and Tactics. Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. Guides to Influencer and Blogger Outreach. Image credit: PRNews.

PR 100

PR Paid Content Blogger Outreach 100

Webbiquity

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter Tips, Tactics and Techniques. It has enabled revolutions in real life as well as in digital marketing. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. They started using this tactic as a reputation crisis management solution, when an ex-employee spread rumors that Kodak was getting out of the digital printing solutions industry.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Forrester’s B2B Marketing & Sales Forum. Host: Forrester. ” Check out Forrester’s consumer marketing forum in New York.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Engagio

JANUARY 5, 2021

The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ). Let’s dive in! This is it.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Webbiquity

MARCH 15, 2016

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Brandpoint

JUNE 12, 2019

Distributing your content through the lens of the PESO model is the way to do it — by planning your campaigns this way, you’ll know what you should do first, and how each tactic can work with the rest. Here are a few examples of sponsored content opportunities, as well as native advertising tactics: Sponsored content.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. “We recognized the need to step up our game,&# says Lisa.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Hubspot

JUNE 17, 2015

I'm writing about all this because any experienced blogger who's tasked with growing and scaling the results they generate from their blog needs to know about it. The result, according to that same Forrester report , is that an estimated 50% of content from enterprises is going completely unused. Great for us, right?

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

KoMarketing Associates

MAY 19, 2014

Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. There is preparation involved in securing the conversations that make these link building tactics possible. An important factor in the amount of success in execution relies on effective outreach communication.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

Single Grain

MARCH 9, 2021

Websites and bloggers in your industry likely write on topics related to the product that you sell. Related Content: * The Power of Guest Blogging (And How to Get Started!) * 5 Types of Guest-Post Content that Support Your Link-Building Efforts * The Most Underrated Tactic to Boost Your Search Ranking: Podcast Guesting. TrustRadius.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

The ROI Guy

DECEMBER 14, 2005

Using this methodology, the team can document which investments are tactical - forming the core infrastructure, and which are more strategic - helping to deliver competitive advantage. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. A free DIY approach to social media by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. I don't know (altho I guess) if this tactic necessarily gets Mike more business…but it builds goodwill.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Industrial Marketing Today

NOVEMBER 1, 2010

Rick Short , Indium’s Marketing Communications Director and the chief corporate blogging strategist, manages 73 blogs written by 14 in-house bloggers, all engineers. Tactics: Their mantra — Learn, Laugh, Share and Connect.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

VisumCX

MARCH 17, 2017

Matt Heinz is a prolific author and nationally recognized, award-winning blogger. VisumCx: Forrester reported that almost two-thirds of CMOs will be responsible for customer experience. Tactically improving open rates and retweets isn’t the goal. It feels like it takes longer, but it’s actually far more efficient.

Top of Funnel 49

Top of Funnel B2B Sales B2B Marketing Marketing Management 49

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. My big issue with digital in general (and social media in particular) is that all too often tactical tools are held up as strategic solutions.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Whereas a B2C blogger offering an online course will focus on lead quantity , a B2B company may care more about lead quality. This tactic requires a high volume of leads and strong conversion rates.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Outgrow

MAY 30, 2023

Sure, you can go and engage Forrester and Gartner on Dell, like they’ll do your homework for you and come back to you with like a simpler graph or positioning or whatever. So I would probably be either one of those, Angel Investor/ advisor/ writer/ blogger type people. And simplicity is a really important piece of that.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Convince & Convert

FEBRUARY 23, 2012

We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. Eric : I’m on the Bubba Gump Facebook page now, and the picture with Forrest and Lieutenant Dan that says, “Shrimping ain’t easy,” made me giggle. PR people love their tactics. We have high-end steakhouses.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Webbiquity

JANUARY 17, 2011

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

MAY 23, 2014

In fact, "best in class" marketers ranked blogs as being "most effective" compared with other tactics like case studies, videos, and webinars. This blog comes part and parcel with an active forum, and bloggers do a good job of seeding conversations to drive engagement on both sides of the site. 5) Forrester.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28

Webbiquity

FEBRUARY 24, 2015

Which tactics are most likely to stand the test of time–and which should be avoided? 5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. So what’s an SEO professional to do?

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia #SaveOurShores [link] Francis Otolo RT @socialEspeaking: RT @ingurz RT @mtext: Social Media Monitoring Tools – hw 2 Pick D rt. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post.

Social Media 155

Social Media Media Paid Content Work Management 155

B2B Marketing Zone Posts

DECEMBER 1, 2010

People are now curating lists of the most influential bloggers by Klout score. 12 Tips For B2B Marketers to Excel in Twitter - Modern B2B Marketing , November 16, 2010 Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. How are your landing pages and blogger pitches?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

APRIL 5, 2010

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Blog links are valuable for SEO.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

Social Media 40

Social Media Paid Content Tools Media 40