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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI.

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The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

If we’re looking for this magic machine that we press a button and it tells us, “Do X, Y, and Z, and you’ll be guaranteed that people are going to buy”… We’re just not going to get there. There’s a space between those two models that bloggers can jump in the middle of.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Gated content must also be compelling, quite often it solves a pressing problem. Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! Forrester Blog for Interactive Marketing Professionals.

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

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The Top 30 Cyber Security Experts You Need to Follow in 2021

Envy

She serves as technical advisor for the Freedom of the Press Foundation and the TrueCrypt Audit project and is on the board of the Norwegian Online News Association. Principal Analyst for Security & Risk Professionals at Forrester, Andras Cser covers cloud security and enterprise fraud management. Andras Cser. Steve Turner.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. What is this week’s social media stat of the week, Eric? Eric: There have been plenty to choose from. Facebook actually commissioned this report.

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23 Outstanding Social PR Guides

Webbiquity

What role do press releases play in PR today? Is blogger outreach still an effective PR strategy? Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. A Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script.

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