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| | TOM PISELLO
OCTOBER 11, 2010 Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. As each need is met, personal achievement rises and purpose is fulfilled. Out-bound marketing consists of the following services, investments and assets: Newsletters E-mail Deploying online external lead generation programs (e.g., Powered by Blogger
| | B2BBLOGGERS
JULY 21, 2010 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
Usually companies require a disclaimer for employees—even former employees—who blog for personal use.) More on B2B budget trends from former Forrester Research analyst, Laura Ramos. Establishing a consistent online persona is similar to establishing your brand guidelines for tone and approach of marketing communications elements such as brochures, newsletters, presentations, etc.
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| | B2B MARKETING ZONE POSTS
DECEMBER 1, 2010 Top 60 B2B Marketing Posts and Hottest Topics November 2010
Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. People are now curating lists of the most influential bloggers by Klout score. Focus: To Pop to the Top on Google - Content Marketing Today , November 5, 2010 Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point. an email newsletter). How are your landing pages and blogger pitches? Really great content around B2B Marketing again this month. There better be. PR Dept?
| | DELICIOUS B2BMARKETING
JUNE 22, 2009 Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
Being… Read more… Doug Kessler | November 25th, 2008 | no comments Spamalot to the Holy Grail: a personal email journey Are you a spammer? White papers, blog posts,… Read more… Doug Kessler | November 18th, 2008 | no comments A really good newsletter We know we ‘big up’ Pär Almqvist, the Marketing Dude at VNL, quite a bit. Now we’re experimenting with … Read more… Doug Kessler | May 26th, 2008 | 3 comments New Velocity B2B Marketing Newsletter Available! Come and get it! Come and get it! World. See it here.
| | DELICIOUS B2BMARKETING
OCTOBER 31, 2010 The 39 Social Media Tools I’ll Use Today
So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments. was thinking about trying to squeeze it in here, but I don't have enough personal experience with it yet. Smart. Nifty.
| | MARKETING INTERACTIONS
APRIL 13, 2007 How Superior Are Your Customers Experiences? - Marketing Interactions
Recent Forrester research found that 80% of companies think they are delivering a superior customer experience. Intranet updates, Access to specific areas of the sales portal, company newsletter, monthly lunch briefings. The kicker is that only 8% of customers agree! Thats not good. Marketing is a strategy, not just a tactical function. But, then, you know this, right? What they need?
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