Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. “We recognized the need to step up our game,&# says Lisa.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. alone boasts approximately 32 million bloggers as of 2022.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Twitter is still a journalist’s favorite social media site.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

This New York Times bestselling author has a few tricks up his sleeve when it comes to building a true connection with your customers across all social media channels. Kim Garst ’s Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. Social media has infiltrated every facet of marketing today.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

They are book authors, analysts, top bloggers, world-renowened speakers, and more. Author of The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages. Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog (Adage Power 150). What makes them big name?

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

Hubspot

AUGUST 13, 2014

The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. Bylined Articles.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities. Ideally, do both.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I’m no seasoned blogger by any stretch of the term, but I thought I would share what I learned during my experience and how I got over my fears and published my first blog post. I’ll admit, I was scared.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

Ambal's Amusings

APRIL 29, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! Forrester Blog for Interactive Marketing Professionals.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

WebMarketCentral

NOVEMBER 16, 2009

Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. He also quotes a finding from Nate Elliot of Forrester that there are "an average of 4.7

SEO 20

SEO Forrester Best Practices Adwords 20

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Martech Advisor

OCTOBER 18, 2019

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. Marketers use owned, paid, and earned media to connect with users and customers, and spread brand awareness. What Is Earned Media? What Is Earned Media?

Practices 43

Practices Examples WOM Media 43

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Coordinate efforts.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Listen Now. Let’s get to work.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Single Grain

MARCH 9, 2021

PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. Step 2: Promote your webinar and podcast extensively via social media and email. Step 7: Repurpose your webinar into various short videos and share them on social media to compel users to visit your website.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Brandpoint

JUNE 12, 2019

The PESO model stands for Paid, Earned, Shared and Owned Media and was coined by Gini Dietrich in the book Spin Sucks. In short, the PESO model is a structure to follow when forming your media strategies to ensure you have a holistic, fully-formed plan that involves all media types. Owned Media. Shared Media.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

WebMarketCentral

NOVEMBER 12, 2008

Noting that "Major media outlets (and) smaller regional publications.have generated thousands of followers for their Twitter feeds. Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. Get your "score" from Hubspot's TwitterGrader. The Future of Twitter?

Twitter 20

Twitter SEM Tools Practices 20

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for PR and Media Pros.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Whereas a B2C blogger offering an online course will focus on lead quantity , a B2B company may care more about lead quality. Total money spent on generating traffic through ads, social media, PR, etc. CHANNEL METRICS.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Webbiquity

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal. hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. But it’s not enough just to support bloggers. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The Oracle Social Media Participation Policy applies to.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 10, 2010

Another excellent SEO post from Search Engine Land is The Evolving State Of Social Media & SEO. Eric Enge notes that “social media will be a major source of ranking signals for the search engines in the future,&# both due to its link-building potential and the emergence of real-time search. Social media works.

SEO 100

SEO Tips Best Practices PageRank 100