Remove Blogger Remove Forrester Remove Magazine Remove Media
article thumbnail

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals.

article thumbnail

Marketing Expertise: Our Top 20 of 2020

Exo B2B

million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. She is a regular blogger/podcaster and has contributed to the editorial staff of Forbes, Huffington Post Canada and Medium. no false accounts).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Influencers: Our 2019 Top 30

Exo B2B

Here is an example of just a part of a bio of an expert in marketing: «She is ranked by Klear in the Top 1% of global Social Media Influencers. Heidi Cohen – Twitter account: @heidicohen – Website/blog: [link] Entrepreneur, blogger and speaker. He is also a lecturer, blogger and regular contributor to publications such as Inc.,

article thumbnail

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

The rise in social media channels. Since 2006 there has been a meteoric rise in social media and digital channels. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. A Forrester research study shows that “6.2%

article thumbnail

Marketing influencers: our 2018 Top 30

Exo B2B

Here’s an example from Tamara McLeary’s bio on one of those websites: She is ranked by Klear in the Top 1% of global Social Media Influencers. Media presence as spokesperson for the community. Entrepreneur, blogger and speaker. He is also a speaker, blogger and regular contributor for publications such as Inc.,

article thumbnail

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120
article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

Twitter 100