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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. United States License. United States License.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Talk about it on Twitter, FB or LinkedIn.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates.

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What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” News Coverage/Press Mentions. News coverages or press mentions appear in newspapers, magazines, TV/radio news segments, or their online contemporaries. Let’s look at some of the examples of earned media.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Long-form blog posts generate 9x more leads than short-form blog posts. Only 55% of bloggers update old posts. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Interactive Content Statistics. . Blogging Statistics . . #1.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking. Study: Company Blogs Lead Social Media Options by MediaPost.

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service.