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3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Kinaxis first did its homework by hiring Forrester Research to better understand the audience that they were trying to reach in creating their social media strategy.  Even though Kinaxis has already seen tangible results from their blogging efforts, they saw value at further increasing their blogging activities by allowing outside bloggers to post next to internal employees.  Blogging Content Marketing Social Media Marketing Blog Business business to business Forrester Research hubspot internet-marketing Kinaxis LinkedIn Marketing and Advertising Twitter YouTube

Focusing on your Klout score is detrimental to your business

Confluent Forms

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" Who is Hubspot? Please continue reading for our analysis. What is Klout? Possibly.

48 Phenomenal SEO Guides, Tips & Tactics


How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. But change is.” by Forbes.

Best of 2009: Social Media Marketing, Part 1


by HubSpot. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that “ their company blogs were ‘useful,’ ‘important,’ or ‘critical’ to their business.&#. by Dave Fleet. Digg this!

Understanding the New Roles in Marketing


Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes." Inbound Marketing Strategist.

CMO 55

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? What used to be clear roles (i.e. Does it sound familiar?

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. Adam L. Originally from Oz.

Inbound Marketing Goes Global


” “Accenture: Our social media policy can be boiled down to ‘Don’t be stupid’” “Kodak's chief listener & chief blogger roles give social media cred & engage 150+ employees to share in the conversation!” Connect with HubSpot Because regardless of our heritage or language, we are all the same – we are humans. Very solid!”