television Blogger Forrester Hubspot Public Relations 
Martech Advisor
OCTOBER 18, 2019
It is an outcome of a brand’s public relations and branding, and customer experience efforts. This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” A journalist, blogger, or customer can talk about their experience of using your products/services.
Webbiquity
JUNE 6, 2011
Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. According to Tom Grant , Ph.D,
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