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52 MarTech and Marketing Ops Champions You Need to Follow

bizible

Marketing Tech & Strategy @ClaimWizard | Full Stack Marketer | #Hubspot | #WordPress | #MarTech. VP, Principal Analyst at Forrester | Serving CMOs | B2B enthusiast. Public relations | Content Marketing | Social Media | Brand Strategy. Entrepreneur | Founder/CTO @ HubSpot inbound marketing | Startup blogger at OnStartups.com. Gary Katz, @garymkatz.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. HubspotHubSpotHubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Blogger. Cambridege, MA – [link].

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas. SEO is public relations.” But change is.” Image credit: Stone Temple Consulting.

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind.

Understanding the New Roles in Marketing

Hubspot

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Media Relations: Less Pitch, More Support. "Ch-ch-ch-ch-changes."

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Marketing Automation Catching On Fire

The Effective Marketer

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!). Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

Like One blogger likes this post. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Also, the earlier you register usually the better deal you can get. Did I forget a conference?

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2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Twitter has become one of the most participatory public mediums in history and continues to grow exponentially as ecosystems of real people rewire with real relationships and feelings. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Adam L. million tweets per day. 

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Too confusing.

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Writing powerful, attention grabbing copy that will help you sell is another story. usually Copywriting that sells. This is your goal. Gotta love her for that. then read on. Great idea! Seriously.

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