Seismic

JANUARY 26, 2022

You should also get to know the thought leaders in your industry – these can be analysts, journalists, bloggers, or podcasters. Analysts from Forrester and Gartner garner large audiences from the industries they cover. As we slowly return to in-person events, conferences, and trade shows, social media can play a helpful role.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

You should also get to know the thought leaders in your industry – these can be analysts, journalists, bloggers, or podcasters. Analysts from Forrester and Gartner garner large audiences from the industries they cover. As we slowly return to in-person events, conferences, and trade shows, social media can play a helpful role.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Below are a few examples to help illustrate this point.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. alone boasts approximately 32 million bloggers as of 2022. OrbitMedia) Bloggers using 7 or more images per post are 2.3

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Webbiquity

OCTOBER 13, 2010

Cision’s tools are designed to help organizations of almost any size that are active in PR and social media relations “plan their stories, connect with audiences, monitor media coverage and analyze results.&#. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Marketing Insider Group

DECEMBER 22, 2011

from one of my favorite bloggers, @ leeodden [link] | Great post! juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. RT @ billrobbSAP @ forrester Study of Social Network Use by Age Group [link] | some kids still read newspapers? MargieClayman. Marjorie Clayman. lisaarthur.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. It’s entirely possible she is a Mass Influencer.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Heinz Marketing

MARCH 7, 2022

I mean, first of all, I had a great editor that really helped make sure that what made it into the book was worth reading. I don’t think that’s the case, they just don’t want to spend time with sellers who can’t help them get their job done and the selling out behaviors don’t help them get their job done.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Powered by Blogger.

SMB 40

SMB ROI Marketing Budget Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

guest blogger. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. I help organizations solve problems like email overload, poor meetings, and information silos. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

I’m no seasoned blogger by any stretch of the term, but I thought I would share what I learned during my experience and how I got over my fears and published my first blog post. Ask for help. Asking for help is one of the best ways to come up with an idea for a blog post. This motivated me to continue writing.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

The Effective Marketer

MAY 9, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

MAY 7, 2013

by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Our goal is to provide you with steps to help you recover (and uncover) a strategy for lead nurturing that actually works and get over the reluctance of using an agency for lead nurturing. She posts on their blog and regularly rants @annetown.

Lead Nurturing 48

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 48

Contently

NOVEMBER 18, 2016

In many cases, software gets implemented across a variety of functions to help handle the increasing complexity of the digital world. Luckily, there are people like Scott Brinker to help navigate it. The number one reason I blog is because I find it helpful for myself. Put simply: It’s a complicated time to be a marketer.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. By striking a balance between promoting a brand and sharing useful information, manufacturers can gain a thought leadership position that will help win customers later down the road.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 15, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Hubspot

JUNE 29, 2012

Look no further; this post will show you some current data about the state of the internet marketing world that are both helpful, and frankly kind of shocking. Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Take a gander! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

The ROI Guy

DECEMBER 9, 2010

"Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Twitter announces an API to help control, standardize and mainstream retweeting. Google Removes Page Rank from the Webmaster Tools.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? It will help build a marketing database list of interested people. " Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The ROI Guy

FEBRUARY 14, 2011

Resources Alineans Social Media ROI Calculator can help: [link] (Free to use and see results onlune, registration required to download customized report) Source: Marketers Optimistic About Finding Social Media ROI (Mashable, February 09, 2011) Posted by Tom Pisello at 10:32 AM Email This BlogThis! Powered by Blogger.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

DECEMBER 23, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

MAY 6, 2010

These new customer campaigns include tools to use early in the buying process – to help diagnose and assess customer issues, such as assessment tools for cloud computing, collaboration and virtualized desktops. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JULY 15, 2009

A new tool developed by Alinean helps VMware quantify the savings and return on investment from VMware server virtualization. About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Envy

OCTOBER 12, 2021

Luckily, there are numerous cyber security experts out there who can help you stay on top of everything that’s going on in the field — all you have to do is follow them and you’re covered! She helps organizations improve IT systems and strategies and recover from data breaches. Follow her on Twitter. Andras Cser. Eva Galperin.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Help them overcome this issue with a little assistance and recommendation support.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

The Effective Marketer

MARCH 9, 2010

Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much. What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Convince & Convert

MARCH 8, 2012

So for people like my Mom, who make their money helping businesses do this, it’s a boon, but for the businesses themselves, I think it’s just going to create a lot of complexity that they’re just not going to find as rewarding. This week, we’re going to talk a bit about a forth-coming report from Forrester Research.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

The ROI Guy

JANUARY 25, 2011

Sales teams will need to analyze the buying cycle, understanding the key steps buyers take to make decisions, and implementing engagement methods and tools to help facilitate the process. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Sword and the Script | B2B

DECEMBER 28, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Case in point?

PR 75

PR Trust Marketing Stats B2B Marketing 75

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

The ROI Guy

FEBRUARY 4, 2009

VMware has just released a new ROI / TCO calculator to help calculate the advantages of virtualization in not only reducing capital expenditures, but reducing on-going operating expenses as well. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

WebMarketCentral

DECEMBER 17, 2008

Which tools can help make your efforts more productive and effective? 10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites.

Design 20

Design Marketing Websites Forrester Best Practices 20

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40