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Social media ROI sucks! (Or, you can prove anything if you send out a survey)


Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. And YouTube in 10th place?

48 Phenomenal SEO Guides, Tips & Tactics


Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. This score directly influences how well a page ranks in Google.

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

a) Blogger. Many content creators are taking advantage of a new Google+ feature called HOA. a) YouTube. c) Google+. d) Google. c) Google+. Which of the following is NOT among the top 10 of languages used by WordPress bloggers? a) Google. D) According to a 2014 Forrester study, 44% use the second screen of social media while watching TV.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. All came in well ahead of sites like Google, AOL and MSN.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.

Understanding the New Roles in Marketing


In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing , making it the top area marketers would invest in for 2012. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?

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B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. In addition, they have a dedicated YouTube Channel for Kodak B2B. Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare.

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The 2011 #Nifty50 Top Twitter Men Reprise


Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. According to Tom Grant , Ph.D,

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. What used to be clear roles (i.e. Does it sound familiar? And scary?

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Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. YouTube is routinely serving more than a billion video views per day. Google Removes Page Rank from the Webmaster Tools. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Brightcove by Google - $500-$700 million. reCapture by Google. Google releases Google Me.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Despite being free, Google keeps adding functionality to Google Analytics.

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2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. You expand it.” Adam L. 27 Op.

Is Your Social Media Strategy Dynamic?

Marketing Action

According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic. YouTube reaches more U.S. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook. So there they are.

Lies My Content Marketing Expert Told Me

WindMill Networking

Lie #2: If it ain’t Viral, it ain’t Worth a @##$% Many still seem to want to chase the viral Holy Grail and produce that YouTube video or other content that catches on and spreads like wildfire. Engagement can involve content creation, like blog comments and Twitter replies; as Forrester’s famous Social Technographics surveys show , most people are not active content creators. I enjoy writing my monthly column for Windmill Networking. The drill usually involves talking to industry experts and doing lots of reading. There are many fine articles to read. Not at all.

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Best of 2009: Social Media Marketing, Part 1


Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Inbound Marketing Goes Global


With almost 100 million European users, Facebook is the number one social network #1 in the UK, ranks as the second most visited site in France, after Google , and is growing in Germany and further east. ” “Google: Consider tweaking your PPC campaigns - different for mobile vs. full screen experience to reduce CPC” Social Media is Now a De Facto Channel. Very solid!”

Best Social Media Stats and Market Research of 2010 (So Far)


Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. More than half of YouTube users are under 20 years old, and let’s hope they live long lives: it would take 1,000 years to watch every video currently posted on the site. Vital statistics for B2B Marketers by EarnestAgency’s Channel (YouTube).

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Google has dis-intermediated the content business. 12 days ago I blogged about our (re)birth as a presence on Google. A few people were so incensed they contacted me to say I was talking nonsense. Come and get it! Come and get it! World&#. Seemed to go really well. See it here.

Paper 12

The 6 Most Important Issues in Social Media

Manhattan Marketing Maven

Maybe you shouldn’t use the same message or the same offer in your 140 character tweet, your posting to your Facebook brand page and the video you upload to YouTube?   That’s why Google and MSN.   They studied 22 million tweets with URLs and found that “the correlation between popularity and influence is quite weak… the most influential bloggers were not necessarily most active.”.   Forrester calls them “ mass influencers ” and estimates they constitute 16% of all online consumers who produce 256 billion influence impressions in social networks every year.