Social media ROI sucks! (Or, you can prove anything if you send out a survey)
MARCH 6, 2014
Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? Some of it is branding, such as blogging and YouTube.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. This score directly influences how well a page ranks in Google.
Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
grow - Practical Marketing Solutions
AUGUST 19, 2014
The answers are at the bottom of the post. 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? a) Blogger. b) VK. c) Wordpress. d) My Space. 2) What is the approximate percentage of Twitter users who have created an account but have never sent a Tweet? a) 10%. b) 20%. c) 30%. d) 40%. 3. 20. (A) Google.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. hours to 6.3
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. million business-oriented queries on YouTube every week. And much more.
3 Business Blogs with Proven ROI from Industrial Companies
Industrial Marketing Today
NOVEMBER 1, 2010
Results: About 2,000 daily visitors; 15 to 20 email messages per day, including an invitation to bid on a large, new plant that could total hundreds of millions of dollars; top rankings for Emerson in Google for terms such as “process controls,” “process management” and “compressor surge control” and the winner of Best Corporate Blog by BtoB magazine in 2010. Results: 2.7
Focusing on your Klout score is detrimental to your business
AUGUST 22, 2012
Focus on what we've advised you to focus on: running your business, publishing quality content , and using the tools you've set up to engage your audience to the best of your ability in the forums that make sense for you (whether they are Facebook, Google+, blogs, etc.). By tracking "network signals" such as Facebook mentions, Twitter retweets, Google +1's, Foursquare tips completed, etc.
Understanding the New Roles in Marketing
NOVEMBER 16, 2012
In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing , making it the top area marketers would invest in for 2012. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. According to Tom Grant , Ph.D,
The Rise of the Content Marketer « The Effective Marketer
The Effective Marketer
MAY 9, 2011
Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. What used to be clear roles (i.e. Does it sound familiar? And scary?
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. In addition, they have a dedicated YouTube Channel for Kodak B2B. Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare.
Is Your Social Media Strategy Dynamic?
NOVEMBER 22, 2013
According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic. YouTube reaches more U.S. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook. So there they are.
Lies My Content Marketing Expert Told Me
JUNE 21, 2012
Lie #2: If it ain’t Viral, it ain’t Worth a @##$% Many still seem to want to chase the viral Holy Grail and produce that YouTube video or other content that catches on and spreads like wildfire. Of course, most don’t. Engagement can involve content creation, like blog comments and Twitter replies; as Forrester’s famous Social Technographics surveys show , most people are not active content creators. I enjoy writing my monthly column for Windmill Networking. There are many fine articles to read. Lie #1: Content is King. User-generated content adds to the noise.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. Adam L. Originally from Oz.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments. But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. More than half of YouTube users are under 20 years old, and let’s hope they live long lives: it would take 1,000 years to watch every video currently posted on the site. Vital statistics for B2B Marketers by EarnestAgency’s Channel (YouTube).
Inbound Marketing Goes Global
DECEMBER 9, 2010
With almost 100 million European users, Facebook is the number one social network #1 in the UK, ranks as the second most visited site in France, after Google , and is growing in Germany and further east. ” “Google: Consider tweaking your PPC campaigns - different for mobile vs. full screen experience to reduce CPC” Social Media is Now a De Facto Channel. Very solid!”
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. . Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Google has dis-intermediated the content business. 12 days ago I blogged about our (re)birth as a presence on Google. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Come and get it! Come and get it! World. Seemed to go really well.
Online Marketing News in 2009: The Year’s Hottest Events
Modern B2B Marketing
DECEMBER 15, 2009
MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. YouTube is routinely serving more than a billion video views per day. Google Removes Page Rank from the Webmaster Tools. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Brightcove by Google - $500-$700 million. reCapture by Google. Google releases Google Me.
The 6 Most Important Issues in Social Media
Manhattan Marketing Maven
SEPTEMBER 12, 2010
Maybe you shouldn’t use the same message or the same offer in your 140 character tweet, your posting to your Facebook brand page and the video you upload to YouTube? That’s why Google and MSN. They studied 22 million tweets with URLs and found that “the correlation between popularity and influence is quite weak… the most influential bloggers were not necessarily most active.”. Forrester calls them “ mass influencers ” and estimates they constitute 16% of all online consumers who produce 256 billion influence impressions in social networks every year.