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| | MODERN B2B MARKETING
DECEMBER 15, 2009 [Blogger, Forrester] Online Marketing News in 2009: The Year’s Hottest Events
MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. YouTube is routinely serving more than a billion video views per day. Google Removes Page Rank from the Webmaster Tools. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Brightcove by Google - $500-$700 million. reCapture by Google. Google releases Google Me.
| | WEBBIQUITY
JANUARY 17, 2011 [Blogger, Forrester] Best Social Media Stats, Facts and Marketing Research of 2010
70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. 35% of bloggers are professional journalists. Post on Google Buzz.
NOVEMBER 22, 2013 | MARKETING ACTION
[Blogger, Forrester] Is Your Social Media Strategy Dynamic?
AUGUST 8, 2013 | BRN.SK
[Blogger, Forrester] 6 Cool Stats about Video SEO (and What They Mean to You)
NOVEMBER 16, 2012 | HUBSPOT
[Blogger, Forrester] Understanding the New Roles in Marketing
AUGUST 22, 2012 | CONFLUENT FORMS
[Blogger, Forrester] Focusing on your Klout score is detrimental to your business
FEBRUARY 7, 2012 | WEBBIQUITY
[Blogger, Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
JUNE 6, 2011 | WEBBIQUITY
[Blogger, Forrester] The 2011 #Nifty50 Top Twitter Men Reprise
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| | WEBBIQUITY
FEBRUARY 7, 2012 [Blogger, Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
Also noted: • One in four Americans watches a YouTube video every day. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. Google attracts more than one billion unique visitors per month.
| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 [Blogger, Forrester] B2B Social Media Marketing -- Does It Work?
Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. In addition, they have a dedicated YouTube Channel for Kodak B2B. Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare.
| | INDUSTRIAL MARKETING TODAY
NOVEMBER 1, 2010 [Blogger, Forrester] 3 Business Blogs with Proven ROI from Industrial Companies
Results: About 2,000 daily visitors; 15 to 20 email messages per day, including an invitation to bid on a large, new plant that could total hundreds of millions of dollars; top rankings for Emerson in Google for terms such as “process controls,” “process management” and “compressor surge control” and the winner of Best Corporate Blog by BtoB magazine in 2010. Results: 2.7
| | WEBBIQUITY
SEPTEMBER 8, 2010 [Blogger, Forrester] Best Social Media Stats and Market Research of 2010 (So Far)
Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. More than half of YouTube users are under 20 years old, and let’s hope they live long lives: it would take 1,000 years to watch every video currently posted on the site. Vital statistics for B2B Marketers by EarnestAgency’s Channel (YouTube).
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HUBSPOT | FRIDAY, NOVEMBER 16, 2012 [Blogger, Forrester] Understanding the New Roles in Marketing
In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing , making it the top area marketers would invest in for 2012. For HubSpot, the value of working with partners such as Facebook, LinkedIn, Salesforce, and Google has been an array of thought leadership, brand alignment, and new business opportunities for all parties involved.”. "Ch-ch-ch-ch-changes." Inbound Marketing Strategist. MORE >>
THE EFFECTIVE MARKETER | MONDAY, MAY 9, 2011 [Blogger, Forrester] The Rise of the Content Marketer « The Effective Marketer
According to a recent report from Forrester Research titled “B2B Marketers Must Better Prepare for Marketing Automation ( get it from Marketo for free ), marketers have to really focus their efforts on content creation if they are to succeed: “If they only push this type of content out in campaigns, they push their audiences away, since business buyers have a low tolerance for commercial messages. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e. And scary? MORE >>
MARKETING ACTION | FRIDAY, NOVEMBER 22, 2013 [Blogger, Forrester] Is Your Social Media Strategy Dynamic?
According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic. YouTube reaches more U.S. According to a Forrester report , 81% of B2B decision-makers use LinkedIn, with 26% using it primarily for business and 48% using it for both personal and business purposes. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook. And if you’re not using it – why not? MORE >>
CONFLUENT FORMS | WEDNESDAY, AUGUST 22, 2012 [Blogger, Forrester] Focusing on your Klout score is detrimental to your business
Focus on what we've advised you to focus on: running your business, publishing quality content , and using the tools you've set up to engage your audience to the best of your ability in the forums that make sense for you (whether they are Facebook, Google+, blogs, etc.). By tracking "network signals" such as Facebook mentions, Twitter retweets, Google +1's, Foursquare tips completed, etc. Sure, there are other software packages that do these same things (Google Adwords, Google Analytics, Google Webmaster, Blogger, Constant Contact, etc.), What is Klout? MORE >>
WEBBIQUITY | MONDAY, JUNE 6, 2011 [Blogger, Forrester] The 2011 #Nifty50 Top Twitter Men Reprise
Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Arik is the principal at PR firm ACH Communications, a digital PR consultant, blogger, co-founder of HAPPO, and (along with #Nifty50 award recipient Missy Berggren ) co-founder of the Minnesota Blogger Conference – #mnblogconf. But, by no means, is this list complete. MORE >>
- [Blogger, Forrester] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies DELICIOUS B2BMARKETING | MONDAY, JUNE 22, 2009
- [Blogger, Forrester] 2011 #Nifty50 Top Twitter Men BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011
- [Blogger, Forrester] The 6 Most Important Issues in Social Media MANHATTAN MARKETING MAVEN | SUNDAY, SEPTEMBER 12, 2010
- [Blogger, Forrester] Inbound Marketing Goes Global HUBSPOT | THURSDAY, DECEMBER 9, 2010
- [Blogger, Forrester] The 39 Social Media Tools I’ll Use Today DELICIOUS B2BMARKETING | SUNDAY, OCTOBER 31, 2010
- [Blogger, Forrester] 6 Cool Stats about Video SEO (and What They Mean to You) BRN.SK | THURSDAY, AUGUST 8, 2013
- [Blogger, Forrester] Best of 2009: Social Media Marketing, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
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