Trending Sources

Death to Blogger Whores!

Manhattan Marketing Maven

After reading a number of case studies describing how brands have used social influencers to drive commercial success, I get the feeling that bloggers are like Congressmen; they can be easily bought and paid for.    And while FTC rules demand full disclosure, it seems that the journalistic ethics of early bloggers has succumbed to the easy baksheesh offered by brands, and their PR or social marketing firms, eager to marshal what appears to be consumer endorsements or momentum.    As a long-term independent blogger, there’s something skeevy in this.

Forrester finds b2b marketers lagging with demand generation

Fearless Competitor

Jeff Ernst, Principal Analyst, Forrester Research. B2B marketers are doing a poor job with demand- and lead-generation programs, according to a new study from Forrester Research. FastCompany blogger. B2B Demand Generation | Companies are struggling with demand generation today. From BtoB Magazine Marketers Lagging in Demand Generation. “I find it sad how badly most companies are doing in B2B demand generation today. Instead of complaining about the poor economy, if more invested in quality demand generation programs, they’d put up vastly better results.&#

23 Outstanding Social PR Guides

Webbiquity

Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.

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Getting Sales and Marketing on the Same Page with Predictive Lead Scoring

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Guest Blogger Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].

From Crumpled Atlases to GPS Systems

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Guest Blogger Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].

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In This Corner – The Sales Manager

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Guest Blogger [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

Optimize your Email Marketing

Salesfusion

Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Email Marketing Guest Blogger Learn Marketing Automation

Why Do Spam Filters Hate Me?

Salesfusion

Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Email Marketing Guest Blogger Techie Stuff [one_half valign="middle"] Partner Portal.

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Three Ways Your Social Media Strategy Is Ruining Your Conversions

Salesfusion

Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Guest Blogger Social Media [one_half valign="middle"] Partner Portal.

What Funding Means to Us

Salesfusion

Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Guest Blogger Marketing Blog [one_half valign="middle"] Partner Portal.

Follow The Money To The CMO

B2Bbloggers

Forrester Research recently recommended establishing an “office of marketing technology” to deal with all the technologies in marketing. B2B BloggerHow Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding.  And follow they did.  It started with Adobe’s purchase of web analytics company Omniture in 2009.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

The company’s built-from-the-ground-up monitoring tools cover more than 50,000 sources, and its database of more than one million journalists, bloggers and media sites are invaluable for connecting with the right writers and performing effective outreach. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more.

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The Necessity of Nurturing

Salesfusion

Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Email Marketing Guest Blogger Techie Stuff [one_half valign="middle"] Partner Portal.

Seven Tips to Make Your Marketing Automation Stick

Salesfusion

Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Email Marketing Guest Blogger Nurture Marketing

Salesfusion Leaps into the World of Dynamics CRM

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Guest Blogger Sales CRM Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].

The New Kid in Town

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Guest Blogger Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].

Blogger: Redirecting

Buzz Marketing for Technology

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Do You Need a Social Media Marketing Tool?

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Guest Blogger Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].

Today we welcome LoopFuse into our family.

Salesfusion

Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Guest Blogger Marketing Blog [one_half valign="middle"] Partner Portal.

Strong IT Spending Growth Predictions from Forrester Assures IT.

Tom Pisello

Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? George Colony, CEO of Forrester, in Forresters most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." Powered by Blogger globally. respectively.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Kinaxis first did its homework by hiring Forrester Research to better understand the audience that they were trying to reach in creating their social media strategy.  Even though Kinaxis has already seen tangible results from their blogging efforts, they saw value at further increasing their blogging activities by allowing outside bloggers to post next to internal employees.  Blogging Content Marketing Social Media Marketing Blog Business business to business Forrester Research hubspot internet-marketing Kinaxis LinkedIn Marketing and Advertising Twitter YouTubeLouis E.

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Forrester: Understand and Drive Outcomes for Sales & Marketing Success

Tom Pisello

Monday, September 20, 2010 Forrester: Understand and Drive Outcomes for Sales & Marketing Success In a recent Forrester Sales Enablement blog post, Dean Davison reminisces about his years of selling technology solutions, and how todays successful best practices are so different than those of years past. Frugalnomics in Full Effect: Forrester and Gartner. Powered by Blogger

Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.

Tom Pisello

Wednesday, October 20, 2010 Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S.

Forrester announces Sales Enablement Conference focused on Selling.

Tom Pisello

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. According to Forrester, "In todays dramatically changing world, many of you are also at a metaphorical fork in the road. Powered by Blogge

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. And lastly, the range of rankings in the Forrester survey is extremely close, and may paint a picture of marketer satisfaction that doesn’t reflect reality. And YouTube in 10th place? It’s hard to believe.

52 MarTech and Marketing Ops Champions You Need to Follow

bizible

VP, Principal Analyst at Forrester | Serving CMOs | B2B enthusiast. CEO and Co-founder of @Engagio | Former co-founder of @ Mark e to | Marketing speaker and blogger | Entrepreneur | Advisor to @GetScripted and @Newscred. Entrepreneur | Founder/CTO @ HubSpot inbound marketing | Startup blogger at OnStartups.com. Gary Katz, @garymkatz. Chris Garrett, @chrisgarrett.

Tom Pisello: The ROI Guy: Forrester and IDC think Sales Enablement.

Tom Pisello

Sunday, August 15, 2010 Forrester and IDC think Sales Enablement is a Big Deal. and We Agree! A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field.

Forrester on Blogging

WebMarketCentral

While there's no reason to doubt the accuracy of Forrester's consumer research, this statement is somwhat misleading. Blogs have been highly popular and widely read within specific communities (for example, IT, marketing, and politics) for considerably longer. Companies, particularly public companies, should, at a minimum, monitor what is being said about them on blogs. This seems like obvious advice -- companies should monitor their coverage across all media -- but it is commonly ignored. That certainly makes sense; one could say the same things about Web surfing or company email usage.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. Image credit: Association of National Advertisers.

Tom Pisello: The ROI Guy: Forrester - start of 4th wave of.

Tom Pisello

Monday, May 03, 2010 Forrester - start of 4th wave of innovation - let the good times roll? In Forresters latest earnings call CEO George Colony summarized the latest IT spending trends and projections. With regard to IT spending growth for 2010, Forrester has been the most aggressive in their projections, with a view that IT spend would grow 8.4% in US, and 7.7% worldwide.

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. According to Forrester, "In todays dramatically changing world, many of you are also at a metaphorical fork in the road. Powered by Blogge

ROI 1

180 days, 4320 hours, and Countless Campaigns

Salesfusion

Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Guest Blogger Learn Marketing Automation [one_half valign="middle"] Partner Portal.

Top Instagram Influencers

Act-On

Forrester found that engagement rates on Instagram are almost 58 times higher than engagement on Facebook and 120 times higher than Twitter’s. Petersen’s Instagram, which attracts much more than just mommy bloggers, shows off new products, adorable pregnancy announcements, and advocates for other small businesses. Social media influencers hold a great deal of power. Why Instagram?

This Week in Content Marketing: Can Content Save Advertising?

Junta 42

Robert believes Joel’s thought-provoking argument may be the best answer for bloggers, but not for brands. believe even well-known bloggers need to build a subscribed audience in order to survive. also want to call attention to new research from Forrester , which says 47% of companies have raised their content marketing budgets by 20% or more. This week’s show.

The Whimsical Nature of Data Analytics

Synecore

The Wired post based its analysis on a recent survey conducted by Forrester Research of 4,500 U.S. started with the Forrester one. The one thing I did know was that I was too cheap to pony up the $499 Forrester was asking to access the full study and clarify this question. Sorry, gang – a blogger’s salary ain’t what it used to be. ONLINE IS THE PLACE TO BE. wasn’t sure.

7 Ways to Create More Interesting Content for Your Blog

Act-On

During this post, they highlight 12 B2B brands including players such as Intel, Cisco, and Forrester that are rocking the Twitter space. The post segments into three different categories for three different personas (the minimalist, the serious blogger, and the entrepreneur blogger) and then offers specific resources for each, with some categories further segmented by company size.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For years and years my company’s bloggers were copying and pasting text from Microsoft Word into HubSpot’s blog tool and getting all the punctuation screwed up. I was tasked with going back through and adding punctuation and other optimizations into hundreds of MLT’s blogs. According to  Forrester , 50% of content from enterprises is not even being used. Links.

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. Blogger. Author, Rainmaking Conversations, Blogger RAIN Selling blog.

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

invite you to visit these sites, subscribe to their RSS feeds or follow them on twitter. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to… The New York Times  (@ NYTimes ) – “All the news that’s fit to print.” have been a voracious consumer of news ever since. Inc Magazine  (@ Inc ).

Top 20 CRM Blogs of 2009

B2B Lead Generation Blog

As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. The Forrester Blog for Business. Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. Think Customers: the 1 to 1. Jeremy Nedelka. Social Customer Manifesto - Chris.