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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. Does the same person (or team of people) write all of your blog content? Focus Groups.

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The 8 Best Jobs for Introverts

Hubspot

Imagine this -- for long hours of the day, you're asked to sit alone, research various topics, and write about them. As long as you finish your blog posts by a certain deadline, it doesn't matter where or when you write them. As long as you finish your blog posts by a certain deadline, it doesn't matter where or when you write them.

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

Companies for decades ran focus groups and test markets, and of course monitored sales success. Bloggers started writing about how online reviews help with SEO. Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires.

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3 Reasons to Know Your Niche Audience

ConvertKit

Call it writer’s block or a lack of inspiration, but we know what it really is: A misunderstanding of who you are writing for and what they want to hear you say. Why you need to know your niche audience before you start writing. Writing effective emails comes from knowing exactly who is receiving them.

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3 Reasons to Know Your Niche Audience

ConvertKit

Call it writer’s block or a lack of inspiration, but we know what it really is: A misunderstanding of who you are writing for and what they want to hear you say. Why you need to know your niche audience before you start writing. Writing effective emails comes from knowing exactly who is receiving them.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. But marketers continue to write messages as if people were paying attention. Blog this on Blogger. 85% of the time our brains are on autopilot. billion in US alone.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

Do you work a lot with bloggers? I work some with bloggers, mostly food bloggers. But the best blogger in my city is a hilarious snarky blog: TheLostOgle.com. I am writing with a story idea that I think [local newspaper] readers might find interesting. Any insights there? But we’re probably low on blogs.

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