Paul Gillin

JANUARY 6, 2011

Traditional marketing is campaign-oriented: Put a message in the field and then sort through the surge of leads and responses that come in. The time when a clever blogger could amass an audience of 30,000 loyalists in a year has passed. Executives can then say “I told you so” until the market forces their hand. Lack of patience.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

AUGUST 29, 2012

Was it possible that the manufacturing line was compromised or that product had been tampered with in the field? It brought two groups of “mom bloggers” to Cincinnati to meet with executives and scientists and address their questions. It even sent representatives into the field to meet with particularly concerned parents.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JUNE 9, 2011

I imagine that in a highly technical field, like bio-engineering, the rate is even higher. Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Cree Lighting blogger and former newspaper reporter Ginny Skalski. In the computer industry, which is what I know best, $1 to $1.50

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. The program is backed by an editorial calendar and a roster of bloggers selected for their communication skills and ability to address different audience segments. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 15, 2010

Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium. We are also urging bloggers who are not present on the “tree&# to tag themselves as well.) According to founder Dave Vellante, the graphic hit Digg.com and traffic exploded.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

MARCH 4, 2014

What’s more, 12% of American companies plan to hire a full-time blogger in 2014.” Blogging is one of the oldest forms of social media and is not generally considered a high-growth field. Then there’s the statistic that 12% of companies will hire a full-time blogger in 2014. ” Holy cow! Um, no, they won’t.

Research 50

Research Lead Ranking Lead Scoring Validation 50

Paul Gillin

JANUARY 12, 2011

The book includes practical tools like the worksheet that Kodak uses to stimulate ideas from prospective bloggers and tips on where to find free art to dress up blog posts. This is a hands-on guide that’s meant to be marked up, so bring a highlighter. There’s even advice on how to write headlines that are catchy but not cliché.

Rules 50

Rules Social Marketing Content Blogger 50