Customer Experience Matrix

APRIL 15, 2008

Partly it's because I was tired of the old look, but mostly it's to allow me to take advantage of new capabilities now provided by Blogger. The most interesting is a new polling feature. . - Most obviously, I've changed the look of this blog itself. You'll see the first poll at the right.

Blogger 120

Blogger Tagging Advertising Agencies Consulting 120

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 8, 2010

Functional vendors generally expand first by thickening features within their original quadrant and then by spreading into adjacent quadrants. It has grown by thickening its offline features and, more recently, by expanding into adjacent slices: online operations and, with the Omniture acquisition, online analytics.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

NOVEMBER 28, 2012

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.”

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 5, 2008

What I’ve found is that I can identify a smaller set of applications, and then classify features as applying to simple (basic) forms of those applications, or complex (advanced) ones. I can make a similar basic/advanced distinction for the non-application features (vendor, technology, etc.),

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 27, 2008

The other apparently unique feature of Dataupia is its ability to connect with applications through common relational databases such as Oracle and DB2. Of course, the details vary and DATAllegro’s version no doubt has some features that no one else shares. This will also probably change under Microsoft management.

Analytics 120

Analytics Marketing Management Classified Ads Vendors 120