How to Tailor Marketing Content to a Local Audience’s Needs
Marketing Insider Group
MARCH 31, 2021
Use the data you’ve gathered, along with the information your community outreach has gleaned, to create local buyer personas. For example, if your business sells aftermarket parts for high-end sports cars, a well-known local car dealer would be a strategic choice for a guest blogger. They’ll fit in naturally with your post.
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