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Best practices for using social media at a trade show

Integrated B2B

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well.

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The Importance of an Email Marketing Database for a Business

SendX

It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” A change in the Facebook algorithm, on the other hand, could restrict your access to Instagram followers. One blogger, Bryan Harris, did just that to build his email list from scratch. So, an email list has value.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. So, there’s hope.

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Agism in B2B Tech Marketing?

Envy

Your ecosystem may have transitioned somewhat online to LinkedIn, Reddit, and Facebook (the list goes on), but it’s still fulfilling the same role as professional associations, trade forums and conferences. Trade shows. Much as I wish that trade shows would vanish into thin air, the internet hasn’t killed them.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&#

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How To Analyze and Grow Website Visits

Webbiquity

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).

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How To Analyze and Grow Website Visits

Webbiquity

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).