Paul Gillin

article thumbnail

This Brand Ambassador Program Goes Against the Grain

Paul Gillin

The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. The only compensation brand advocates receive is free samples and perhaps an advance look at a new product. I have some strong feelings about this topic, so I’ll oblige.

article thumbnail

Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

Here’s a sampling of what I’ve been talking about. PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. Love Your Critics. Read more and comment on BtoBOnline.