Blog your way into a book deal
MARCH 4, 2014
In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. it will be published by Disney Hyperion and illustrated by Isabel Roxas after the rights were sold at auction. And it’s still true — and may be even truer today than it was in 2003.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “BluBrry Powerpress (is) my favorite plugin for podcasting. 21) NextGEN Facebook.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “What…sets Tint apart?…Social
How to Become a Stellar Guest Blogger
JANUARY 4, 2011
This post is meant to outline the “ quality approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1. This is a guest post by Ann Smarty, a blogger and web entrepreneur.
3 Ways Data’s Popularity Is Changing Business
It's All About Revenue
FEBRUARY 23, 2011
All cheekiness aside, the ubiquity of publishing platforms has made finding an audience for your ruminations more difficult than ever. Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. Nielsen ratings became a household name by sampling household television viewing. Facebook. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Schulman asked me. Reddit.
This Week in Content Marketing: Content Marketing Predictions for 2015
JANUARY 3, 2015
In addition, we discuss why the decade-old medium of podcasting is finally taking off and the controversy surrounding Facebook’s automated “Year in Review” feature. Ten Years of Podcasting: Fighting Human Nature (4:05): Blogger Matt Haughey shares his musings on why it has taken a decade for podcasting to hit the mainstream. This week’s show. Sponsor (55:55).
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Sample review: “There is no reason to overlook the obvious. 4 Best Content Planning Tools.
No More Geek-Speak: SEO for Smart Bloggers
Writing on the Web
SEPTEMBER 6, 2010
Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines. Here is a sample analysis… As you can see, each post or page is graded on search engine standards. Blog this on Blogger. Digg this!
3 Tips for Future-proofing Your Digital Career
grow - Practical Marketing Solutions
NOVEMBER 4, 2015
As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. On the one hand, I’m looking forward to 3D printers that recreate my limbs from DNA samples, nanomedicine where tiny robots travel through my bloodstream to repair cell damage and “Hyperloop” capsules that transport me at the speed of sound. My hipster party. Here they are: 1.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers. Blogger. I mean, where do I start? And more importantly.
What is the role of content marketing in an ad-free world?
grow - Practical Marketing Solutions
NOVEMBER 21, 2016
I probably see ads on Facebook but I’m “blind” to them. Traditionally, those provocations might be ads, coupons or product samples. Everyone with an opinion and a wifi connection can publish and establish their own niche of power on the web. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Here’s the current state of my advertising consumption. I have not seen a newspaper ad in five years. Maybe longer.
6 Tips For Building a High Quality Blog Following
JANUARY 14, 2012
Shane Snow is a New York-based tech journalist and co-founder of Contently.com , a marketplace for brand publishers and journalists. The beauty sample delivery service – and its blog – exploded in popularity. Today, to keep up with its readers’ appetite for content, Birchbox employs multiple editors and publishes half a dozen posts a day, along with an online magazine.
Content Marketing: Connect the Dots and Drive Results
Writing on the Web
APRIL 18, 2011
And then publish a lot of content in many different forms. Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). These goals apply to your website, your blog, your newsletters and everything you publish on the Web whether in text, audio or video.
Business Blog Writing: Come on, light my fire!
Writing on the Web
FEBRUARY 14, 2011
In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”. Blog this on Blogger. Digg this!
The State of the Blogosphere 2010
DECEMBER 13, 2010
After all, the blogosphere at one point seemed to succumb to the allure of the statusphere and the effortlessness and trendiness of rapid-fire, micro publishing. On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) If pouring, it is half full.
A 50-Point Checklist For Creating The Ultimate Landing Page
DECEMBER 11, 2012
Build, Publish & A/B Test Landing Pages Without IT. Are you providing a sample (preview of first chapter etc.) Get free optimization and conversion tips in your inbox. --> Start a FREE trial now and build, publish and A/B test your marketing campaigns for a higher ROI and more creative freedom than youve ever had before. -->. Email (will not be published) (required).
An Exhaustive Guide to Exceptional Guest Blogging
MAY 5, 2013
Network with other bloggers in your industry to discover websites with a similar commitment to quality, and an audience that can benefit from your message. Use blog comments, subscribers, and Facebook and Twitter engagement as a barometer. Remember, the top bloggers in major industries likely receive hundreds of offers for guest content daily. Or can it? SEO leads have a 14.6%
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Definitely!
4 Content Marketing Goals for a Coach Website
Writing on the Web
MAY 2, 2011
So the video gives a sampling of what it’s like to see and hear him. Blog this on Blogger. Share this on Facebook. Content Marketing Tip: Use Ready-to-Publish Articles. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. What were they?
11 Ways to Come Up with a Rocking Content Marketing Strategy
APRIL 10, 2014
The world’s best bloggers are expert curators. Just look at the 3,000+ shares the following Facebook post earned: . It’s really easy to lose track of details during the continual push to publish, publish, and publish. Check out 15 Call to Action Samples for Rocking Blog Posts that Convert. Image source. No more mediocrity. Are you with me? Image source.
Mark Cuban, the first trillionaire and chatbots on the edge
grow - Practical Marketing Solutions
MARCH 14, 2017
To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. Panelists from Twitter, Facebook, and Viber explored the gap between the reality and expectations. The big brands may have to build an app in Twitter, Facebook, Google, etc. By Mark Schaefer. You can see my earlier notes here.
The Top 20 Twitter Clients being Used in 2012
JANUARY 31, 2012
I am assuming that Cibo pulled in this data directly from the Twitter API, so I believe these results are a good enough sampling to be pretty indicative as to the top 20 Twitter clients being used in 2012. HootSuite is a web-based social media dashboard designed to manage a whole slew of social media platforms above and beyond Twitter — Facebook, Linkedin, and have even begun limited support for Google+ — and multiple social profiles in one interface. Facebook features the ability to sync one’s Twitter account to his or her Facebook page. Dlvr.it
How to Write the Worst Guest Blogging Pitch of All Time [Template]
JUNE 5, 2013
And we''re always thrilled to feature bloggers when they contribute thoughtful, original content that our amazing readers (ahem -- that''s you) would love. Something like: "Guest Post: 20 Tips to Increase Your Facebook Page Reach." Feel free to use “blogger” “company name” or “INSERT NAME HERE” instead of the blog manager’s name. But that’s not always what we get. Ready?
Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies
JULY 15, 2011
I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Here’s a sampling of what I’ve been talking about. Because a little negativity reinforces the validity of the positive comments you publish. The incident was a huge black eye for the agency and a lesson in how not to pitch a blogger.
Blog Marketing Tactics - 10 Tested, Proven Ideas
JANUARY 4, 2011
All you need to do is create an excel doc and add the email addresses of popular bloggers/journalists in your industry and brief description of what they cover (bonus points if you know these people well enough to do this without descriptions). Drop subscription hooks everywhere This is especially important if you are publishing content to places external of your site, which you should.
Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
AUGUST 16, 2011
Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. 2) Empire Avenue is Sticky Facebook is exciting for social media marketers for many reasons, including the fact that the site is sticky and people spend a lot of time there. I was hooked.
Conduct a Content Audit For Your Content Marketing Strategy.
APRIL 27, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How To Conduct A Content Audit April 27th, 2010 | By Jeff Ogden In my research I find many companies with content on their websites – white papers, e-books, webinars, etc. Or Does It?
Do You Forget “Marketing” in Your Content Marketing?
MARCH 7, 2014
Make sure the post is optimized for search engines before you hit the publish button. Evergreen content” will continue to drive traffic to your website days and even years after a blog post has been published. For best practices in SEO check out 22-Point Blog Post Checklist: Before You Hit the Publish Button. Have you mentioned companies or other bloggers in your post?
A Marketer's Guide to Accumulating Awesome Online Reviews
MARCH 15, 2012
A Bazaarvoice survey published some interesting complementary survey results of its own just a couple months back, citing that 51% of people actually found user-generated content more important than the opinions of their friends and family. It makes sense -- the bigger the sample size, the more legitimate the results, right? So, how important are online reviews to consumers?
Online Marketing News in 2009: The Year’s Hottest Events
Modern B2B Marketing
DECEMBER 15, 2009
MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Facebook introduces @Mentions in Status Updates. Facebook announces real-time search. billion. search.
The Mi6 Chart Toppers, November 2010
MI6 Marketing Agency
DECEMBER 15, 2010
Publisher: Mashable. Publisher: ITToolbox.com. Article/Post: Could Brands Improve Their Outreach to Bloggers? Publisher: eMarketer. Yet more buyers are looking towards social networks, their peers and bloggers for advice on how to solve business problems. Publisher: eMarketer. But, Facebook is the social media juggernaut and can’t be ignored.
Content Marketing Biases: Your Attitude Is Showing
Writing on the Web
OCTOBER 11, 2010
They appear as statistically “large effects that are often shown by majorities of samples of Americans. The published scientific evidence is rapidly accumulating. Over 200 published scientific investigations have made use of one or another version of the IAT. Blog this on Blogger. Share this on Facebook. How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious. Don’t believe me? Or, maybe you believe me and are saying “So what? Digg this!
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. According to the BBC, undercover US researchers,… Read more… Neil Stoneman | November 21st, 2008 | no comments Your new content may not be as relevant as your old All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares most about.
Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined
The ROI Guy
AUGUST 5, 2010
ROI Calculation Example To understand further, let us examine the cash flows from a sample project and the resultant ROI calculation: ROI% = $425,000 / $175,000 = 243% The ROI in this example was calculated by taking the Cumulative Net Benefits of $425,000 divided by the Cumulative Total Costs of $175,000. Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Frugalnomics , Pisello , ROI Analysis , ROI Calculation , ROI tools 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Powered by Blogger
Return on Investment (ROI) Defined
AUGUST 5, 2010
ROI Calculation Example To understand further, let us examine the cash flows from a sample project and the resultant ROI calculation: ROI% = $425,000 / $175,000 = 243% The ROI in this example was calculated by taking the Cumulative Net Benefits of $425,000 divided by the Cumulative Total Costs of $175,000. ► September (18) Tech Media Publishers looking more Like Interactiv.