Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. You knew that you had us—we personally were going to go and obsess over saving your company money—and it was small enough scale and they had backups, that it was okay to do it.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

seo.co

DECEMBER 18, 2020

A brand’s online reputation can win it good press or bad press. An impressive 84 percent say online reviews are just as trustworthy as personal recommendations. Press releases are a time-honored tool of public relations , and they can be used in this way. Press releases are good possibilities.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine and WordPress are best-of-breed application platforms that make creating a Social Media Release and Blog seamless, removing the technology hurdle from the process.

Social Media 80

Social Media Demand Media Blogger 80

Outgrow

SEPTEMBER 8, 2022

So just activity on social media, Facebook, Instagram, and Twitter, might not have a major effect, but some effect because your brand name is out there. Of course all the major ones there’s Facebook, Instagram, Twitter, Pinterest, and Flickr, those are the primary ones but there’s a site called F6s.com.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Convince & Convert

JULY 7, 2011

But when it comes to their Facebook promotion, I’m feeling a little sick to my stomach. I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). It was on June 30.

Click Rate 150

Click Rate Facebook PR Social Media 150

Biznology

FEBRUARY 4, 2013

Rather, every person in digital media production needs to know how their work affects search effectiveness. But the words that the paid search person bids on, the creative she uses, and the landing page she designates can all be improved if she understands SEO and collaborates with her organic counterpart. Panda and Penguin.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Hubspot

APRIL 21, 2020

Finally, if you're a HubSpot customer, you can leverage another app — the Facebook Welcome app in HubSpot's app marketplace — to help with your mobile app launch on Facebook. Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. Create Content. Pitch Your App.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Writing on the Web

JANUARY 31, 2011

Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. Blog this on Blogger. Share this on Facebook. Tweet This!

Tips 100

Tips Advertising Agencies Digg Blogger 100

Webbiquity

SEPTEMBER 9, 2013

Go beyond the “big three” social networks (LinkedIn, Facebook, Twitter) and check out avenues for sharing like exploreB2B , Quora , Scoop.It , and for blogs specifically, Triberr. • Use news releases for exposure, not backlinks. Second, optimize news releases themselves for search. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Biznology

SEPTEMBER 18, 2013

Instead, it’s the journalist or blogger or social media influencer—the Key Influencer , as I call ‘em—who’s going to help you promote your created/curated content. This is a personal favorite of mine. Because, content marketing isn’t just “build it and hope somebody comes.” ” Um… no.

Content Marketing 80

Content Marketing Content Work Management Curation 80

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Social Events (e.g., Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

MAY 11, 2011

Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. ’ Blog this on Blogger. Share this on Facebook.

Digg 100

Digg Buzz Blogger Press 100

Biznology

AUGUST 14, 2012

The reason you’re so accomplished is because you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. “But where,” you ask.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 100

Google Tips Digital Asset Management Best Practices 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Biznology

JULY 16, 2013

Since WordPress, Blogger, Typepad, and even Tumblr allow you to adjust the post date of your blogs, you can slowly and surely backdate your entire blog offerings to go all the way back to the day you were born, if you like. Sometimes scrapbooking just means capturing the flowers and lovers of your life pressed into the book as-is.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. It might seem like a millstone, but please reframe it as a labor of love.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It’s Personal. What these CEOs and other executives also need to appreciate is the importance of their personal brand. Yet he owns the first five pages of Google for his identity.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Convince & Convert

JULY 17, 2015

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Once a big-time marketer who did plenty of his own blogger outreach , now James is an influential blogger himself.

Blogger 147

Blogger Planning Outreach Press 147

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Should You Use a Business or Personal Account? The advantage of this approach is it makes your campaigns feel more personal. What is Social Media Outreach?

Outreach 97

Outreach Social Media Media CAN-SPAM 97

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Meaning, a brand (or person) could benefit by leveraging the crowd. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

Social Media 115

Social Media SEO Marketing Websites PR 115

Industrial Marketing Today

APRIL 28, 2010

Not everyone is a natural born blogger. I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. It takes time and practice to find and develop your own blogging voice.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

JANUARY 10, 2014

link] Create catchy #Facebook Cover Photos using this user-friendly tool. and then on Facebook. In the past, public relations has been synonymous with press releases. However, traditional press releases don''t cut it anymore. You should personalize the text on your landing pages! What do you do?

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Did you catch that part about being transferable and sub-licensable?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Adobe Experience Cloud Blog

NOVEMBER 29, 2017

Marketers need to explore focusing their energies on channels that maximize engagement, like Facebook Messenger. Offer that your new ‘buddies’ meet you on a channel that’s growing, robust, and genuinely engaging, such as Facebook Messenger. Facebook Messenger is where the world goes to: Connect with everyone. Stay tuned.

Rules 134

Rules Facebook Multi-Channel Merchandising 134

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Hubspot

JANUARY 7, 2013

Because of this, you might be better off hiring the best blogger for your industry, even if they claim not to know anything about marketing. In addition to these specific traits, I personally like to look for a balance of of both creative and quantitative tendencies in the people I hire for inbound marketing. Do they have a blog?

CMO 28

CMO Hubspot Work Management Marketing Management 28

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. Facebook, Twitter, and LinkedIn profiles were created. Blogger and Publication Outreach. Don''t underestimate the reach and support of your own personal network.

Campaigns 28

Campaigns Outreach Press Communities 28

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. Tell them about a new release! It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Moz

JANUARY 28, 2019

Think about all the legitimate places you can create links to your own website: a Facebook profile, a Yelp page, a Twitter account, etc. Publish a blog This content and link building strategy is so popular and valuable that it's one of the few recommended personally by the engineers at Google. Not necessarily.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Look through your latest news releases for ideas 11.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. Then I expand the bullet points into complete paragraphs. An outline also creates a roadmap as I progress from chapter to chapter until I finish my report or eBook. No one likes to read text that sounds like a sermon. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

JANUARY 4, 2011

The Facebook Blog The Facebook Blog is clearly targeted at existing users. The Facebook Blog is another great example of how having multiple employees posting can result in better, higher-quality content and a more consistent posting schedule. Included in the people who blog is Mark Zuckerberg, the founder of Facebook.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Hubspot

JULY 8, 2011

These days, not only can you attract the attention of traditional outlets including newspapers and television stations, but you can also look to bloggers and online outlets for coverage and exposure. Do Your Research: When contacting the media outlet, make sure you’re contacting the right person. Treat them that way.

PR 28

PR Tips Media Television marketing 28

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

ConvertKit

JUNE 10, 2021

Press kits have been an important element of a band's promotion since the beginning of the modern music industry. Originally, bands would hire publicists who would spend a lot of time (and a lot of postage) building physical press kits that they'd send to magazines, radio stations, TV networks, promoters, and more to showcase their artists.

Ad Building 69

Ad Building Landing Pages Press Template 69