Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. You knew that you had us—we personally were going to go and obsess over saving your company money—and it was small enough scale and they had backups, that it was okay to do it.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. One positive aspect of this marketing strategy is that sources of this word-of-mouth advertising are mostly personal. Everyone was so excited as to how successful the launch was.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can you make a press release more friendly to blogs, Twitter and search engines? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

seo.co

DECEMBER 18, 2020

A brand’s online reputation can win it good press or bad press. An impressive 84 percent say online reviews are just as trustworthy as personal recommendations. Press releases are a time-honored tool of public relations , and they can be used in this way. Not every hired blogger is misrepresenting the truth, but some are.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Convince & Convert

JULY 7, 2011

But when it comes to their Facebook promotion, I’m feeling a little sick to my stomach. I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). It was on June 30.

Click Rate 150

Click Rate Facebook PR Social Media 150

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite. And they do an amazing job of it.

Social Media 80

Social Media Demand Media Blogger 80

Convince & Convert

JULY 23, 2012

Facebook is the new hub for fans. Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. The more important good is that this gives the players a voice… especially in a league like the NFL where showcasing individual personality is met with financial punishment.

Social Media 133

Social Media Media Blogger Television marketing 133

Optinmonster

MAY 27, 2020

Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. And everyone is on Facebook. Choose the Right Social Media Platform. Target Audience.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Outgrow

SEPTEMBER 8, 2022

So just activity on social media, Facebook, Instagram, and Twitter, might not have a major effect, but some effect because your brand name is out there. Of course all the major ones there’s Facebook, Instagram, Twitter, Pinterest, and Flickr, those are the primary ones but there’s a site called F6s.com.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Writing on the Web

JANUARY 31, 2011

Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. Three great tips to keep in mind for your blogging strategies: Show personality.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Hubspot

APRIL 21, 2020

Finally, if you're a HubSpot customer, you can leverage another app — the Facebook Welcome app in HubSpot's app marketplace — to help with your mobile app launch on Facebook. This content should include blog posts, press releases, social media content, website copy, and email marketing copy. Create Content. Pitch Your App.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. I also manage RD+B ’s Facebook page.

Ethics 100

Ethics Social Media Media B2B 100

Biznology

FEBRUARY 4, 2013

Rather, every person in digital media production needs to know how their work affects search effectiveness. But the words that the paid search person bids on, the creative she uses, and the landing page she designates can all be improved if she understands SEO and collaborates with her organic counterpart. Panda and Penguin.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Writing on the Web

MAY 9, 2011

Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? You have to grab his attention by speaking to his most pressing and compelling desires. .’”. One is personal: it talks about a real person and what he reports. Blog this on Blogger.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. Your background may be in print, but you must stop thinking of yourself as a print person. Be a blogger.

Social Media 100

Social Media Media Lead Ranking Blogger 100

Buffer

JULY 29, 2019

Enter your blog’s URL and your email address, and press go. Link your Facebook page from your website Add meaningful anchor text to your links. have the proper meta tags in place, specifically with Facebook’s Open Graph protocol. The full list includes: Facebook Google Twitter LinkedIn Pinterest even Slack.

Social Media 72

Social Media Social Marketing Media Dwell 72

Convince & Convert

NOVEMBER 15, 2013

via NissanUSA Facebook. They also handle blogger outreach and social press. What has over 1 billion users and is about to overtake Facebook ? At the same time that Facebook has been losing teen users , messaging apps like WeChat and WhatsApp have been growing. Holy Social! via Steve Tappin. Paul McCartney.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Writing on the Web

JULY 5, 2011

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter. They tend to overlook personal factors in favor of logical analysis.

Digg 100

Digg Content Newsletter Buzz 100

Webbiquity

MARCH 10, 2011

The January 25 revolution in Egypt gained a major foothold as a result of social media tools like Facebook and Twitter. Protesters used social media like Facebook and Twitter to show outsiders exactly what was happening on the ground, plan and arrange protests and the governmental and military response to the protesters.

Social Media 100

Social Media Effectiveness Media Transparency 100

B2B Memes

NOVEMBER 23, 2011

What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media. Journalists can no longer rely on the idea of professionalism as separating them in a meaningful way from “amateur” bloggers and other kinds of citizen journalists.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

Writing on the Web

MAY 25, 2011

Get a picture of the person reading your blog, in your mind’s eye. Now I have a daily blog on Facebook where I post original happiness quotations with over 4,700 fans. If you are feeling rushed, anxious, grumpy, angry or pressed to finish something quickly without thinking, stop and don’t write. Blog this on Blogger.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

attracted to it by its anarchic, democratising, iconoclastic potential, I urge friends to start using Facebook. s a huge and terrifying step to press a button and potentially allow the whole world to read your words. He’s also a Facebook fanatic. Posted in Guest bloggers. s person&#. or become yesterdayâ??s

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Writing on the Web

JANUARY 12, 2011

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Most of us are intimidated when it comes to having to write something personal and public. Blog this on Blogger. Share this on Facebook. The problem is that most of us aren’t writers.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Valasys

SEPTEMBER 22, 2023

They organized an extravagant launch event in Manhattan with a green carpet, “pupperazi” photographers, and lavish treats for dogs, all streamed by The Dodo on Facebook. This highlights the effectiveness of private influencer events, offering a more personal touch than traditional press trips.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Social Events (e.g., Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 100

Google Tips Digital Asset Management Best Practices 100

Biznology

SEPTEMBER 18, 2013

Instead, it’s the journalist or blogger or social media influencer—the Key Influencer , as I call ‘em—who’s going to help you promote your created/curated content. This is a personal favorite of mine. Because, content marketing isn’t just “build it and hope somebody comes.” ” Um… no.

Content Marketing 80

Content Marketing Content Work Management Curation 80

Biznology

JULY 16, 2013

Since WordPress, Blogger, Typepad, and even Tumblr allow you to adjust the post date of your blogs, you can slowly and surely backdate your entire blog offerings to go all the way back to the day you were born, if you like. Sometimes scrapbooking just means capturing the flowers and lovers of your life pressed into the book as-is.

Social Media 80

Social Media Media Internet Marketing Google 80

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Alicia Arenas. AliciaSanera. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Biznology

AUGUST 14, 2012

The reason you’re so accomplished is because you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. “But where,” you ask.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Convince & Convert

JULY 17, 2015

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Once a big-time marketer who did plenty of his own blogger outreach , now James is an influential blogger himself.

Blogger 147

Blogger Planning Outreach Press 147

Writing on the Web

AUGUST 9, 2010

Readers are pressed for time. Blog this on Blogger. Share this on Facebook. Blog Content: Are you personal… or all business? Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. Share this on del.icio.us.

Tips 100

Tips Business Digg Marketing Proposals 100

ClearVoice

APRIL 30, 2020

Usability or level of user-friendliness : Businesses and marketers are already pressed for time. Many marketers claim that OptinMonster is one of the best lead generation tools available today for startups and small businesses, agencies, bloggers, and even e-commerce businesses. Facebook Messenger. OptinMonster. Optimizely.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Writing on the Web

MAY 11, 2011

Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. ’ Blog this on Blogger. Share this on Facebook.

Digg 100

Digg Buzz Blogger Press 100

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It’s Personal. What these CEOs and other executives also need to appreciate is the importance of their personal brand. Yet he owns the first five pages of Google for his identity.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

ClearVoice

JANUARY 4, 2019

Attended by industry leaders like Forbes, Slack, and Facebook. The conference focuses on creating a learning environment where you can get your pressing Adobe design and publishing questions answered. Think about your return on investment in terms of both business and personal development. Brainstorm, write, network and play.

Conference 106

Conference Creativity Startups Network Marketing 106