Three Ways to Build Links in the Age of Google Penguin
Biznology
AUGUST 6, 2012
Blogger Outreach. If your PR system publishes the releases to syndicators such as PR Newswire, that is an external link. For a large swath of the keyword landscape, the best and brightest bloggers have a lot of domain authority. Perhaps one of your SMEs follows and is followed by the blogger you want to target.
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