Sales Engine

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Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

We asked Jennifer Gluckow, owner of SalesInANewYorkMinute.com about how she trains salespeople to prospect for and acquire new business by blending the best of the old techniques we know and love, and how they can be incorporated into current tools, technologies and strategies. YouTube and social media had just begun to blossom.

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Finding the Hidden Money in Your Content Strategy

Sales Engine

For us, the direct conversions from emails that we send out, along with content that we share on social media, is minuscule—it’s really small. We’ve therefore decided to use social media as more of a broadcast medium, and I know many social media experts would take exception with that strategy. That’s what got published.