Blogger, Facebook and Linkedin - B2B Marketing Zone

Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

JULY 15, 2011

Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. 27 of the PDF). It’s clear to me that the best B2B companies are taking their blogging to the next level.

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B2B Marketing Zone

Paul Gillin

Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

B2B Blogging Gets Publishing Discipline

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