KoMarketing Associates

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Make Yourself a Blogger. In addition, LinkedIn provides performance metrics on article views and social media engagement.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Participate in relevant discussions on Quora.

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14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. According to WordPress statistics , bloggers produce an average of 33.7 Here is a look at the recap: Blog Post Headlines and Titles.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Twitter in particular proved to be the strongest performing platform for generating leads through social media. Tom Pick (@TomPick).

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Facebook-specific metrics (likes, interaction ratios). Interactivity of blog posts (comments as well as shares in social sites like Twitter, LinkedIn, Google+, Facebook, etc). Significance and reach of contributing writers, bloggers, and site network as possible to identify. Site Owner-Specific Metrics.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” That was the highlight of 2015 for us. WORD-OF-MOUTH MARKETING. EFFICIENT WEBSITE MARKETING.

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