B2B Marketing Traction

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How to Blog: What Blog Categories Should I Create?

B2B Marketing Traction

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I blogged a lot about social media, and I decided that visitors to my blog may land on a post about Facebook or another specific social media platform and want to know more.

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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Most blog platforms such as WordPress and Blogger include this. What do other bloggers think about this list? A way to subscibe to the blog (typically an RSS feed). Feedburner seems to be a top choice. Commenting.

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

As usual, I have to provide information about the source of the survey, which few bloggers ever do. The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+.

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Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch.

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8 Elements of the Perfect Blog Post

B2B Marketing Traction

In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. You can add color and interest with great graphics. This surprised me!

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