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The state of earned media blogger outreach


I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

The state of the blogger outreach union ten years on


I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

Take your bloggers and social media influencers to lunch


And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Connect with them on LinkedIn. But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. When But pick up the tab.

Remember LinkedIn for social media marketing


In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere. Completely Fill Out Your LinkedIn Profile.

Why aren’t you already cross-posting on LinkedIn?


Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? followers and then the sky’s the limit if my post catches fire; on LinkedIn, I have 6,099 followers and potentially  6,099  built-in readers as a baseline, with potentially tens of thousands more by virtue of LinkedIn’s Pulse. The LinkedIn Publishing Platform is Easy to Use.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool


Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. And then there’s LinkedIn. Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. Of course not.

The Ultimate List of Websites Every Blogger Should Bookmark


All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. It has links to all the widget builders for share and follow buttons for Twitter, Facebook, LinkedIn, Pinterest, and Google+. But trust me, it's easy. Safari.

Earned-media micro-influencer marketing master class


Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Social media is much bigger than Facebook. Blogs  (including online journalists, curators, aggregators, group blogs, and bloggers). Bloggers are libertarian contrarians. My goal?

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35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

But beyond content, I was interested to know what people thought it took to gain influence on the social web.  So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org  chart.

The Top 100 Bloggers On Triberr

B2B Marketing Insider

For a couple of years I have been using   Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. Triberr is an influencer platform that connects you with other bloggers in “Tribes” usually based on the topics you are interested in and write about. The post The Top 100 Bloggers On Triberr appeared first on B2B Marketing Insider.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. Blog this on Blogger. Share this on Facebook. Share this on LinkedIn.

Embrace the “One to One to Many” Approach by Working with Bloggers

WindMill Networking

Working with bloggers not only embraces this strategy through the posts they write, but through their varied social media presences as well. Bloggers can be some of the most effective voices of your brand. Embrace the “One to One to Many” Approach by Working with Bloggers by Kristen Matthews - Maximize Social Business. Blogger Outreach b2b Blog blogger bloggers blogs channels chat content Facebook followers group LinkedIn Photo presence start strategy the social tips tweet updates Instead of running … Continue Reading.

25 Awesome LinkedIn Tips for B2B


Now to complete her “Awesome Tips” series, she takes on LinkedIn. In a lot of industries, when you say social media, people automatically think Facebook and Twitter—sites known around the world as some of the most popular, effective ways of engaging with prospects. How can you make the most of LinkedIn for your B2B company? B2B BloggerEnjoy, Jeremy.

Social Media for Busy Business Bloggers

Writing on the Web

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? As of June 2011 Facebook has 750 Million users. Facebook tops Google for weekly traffic in the U.S. always advise clients and colleagues to stick to the major social media site icons, such as Facebook, Twitter, LinkedIn and Pinterest.

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. So I asked Facebook expert Annalaura Brown to write this guest post. How to Automatically Link Blog Posts to Facebook. Facebook. 1.       Use the networked blogs application. Blog this on Blogger.

Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be


A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world. Ever one drawn to a dramatic and snappy headline, I titled the piece Facebook Uses Mobile Video to Take Over the World. Yes, Facebook's average user demographic is aging.

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What Your Business Needs To Know About Google+

It's All About Revenue

It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. We wrote last week about how Google’s +1 button had a lot of catching up to do with to match the popularity of the Facebook “Like” button. Facebook.

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10 Tools to Help Get More Social Media Traffic

WindMill Networking

Related Stories Embrace the “One to One to Many” Approach by Working with Bloggers Boost Credibility on Social Media with Customer Stories Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan. Social Media Traffic Generation articles Blog bloggers Business content Facebook followers LinkedIn LinkedIn Groups Locations Photo shares start strategy StumbleUpon tips Twitter video Website YouTube Triberr If you keep a regular blog, I recommend … Continue Reading.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

If you are reading this post, you might have discovered it through Twitter or Facebook. But if you have no emotional connection to me as a blogger, are you going to hire me? The best social media platform for your organization The default position for social media marketing seems to be Facebook. Facebook is like a gambling addiction. You can’t ignore Facebook.

IF you haven’t THEN you should use IFTTT for social


IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Crosspost your tweets with hashtag#in to LinkedIn.

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How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program


This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 This ranks me as the 61st most followed influencer on LinkedIn.

Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

must be doing something right: these tips have resulted in new clients directly from Twitter , Facebook and LinkedIn. 1. Create and/or join groups in LinkedIn. LinkedIn  is highly valued for its predominance of business-minded people. Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. Use social media. Use a VA.

The Basics of B2B Social Media Marketing Strategy


Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn. This is why 94% of recruiters use LinkedIn to vet candidates.

The future of blogging and online publishing

grow - Practical Marketing Solutions

Do we turn to Facebook notes? LinkedIn as a business publishing platform? If you are a blogger, online marketer, or just a lover of smart and creative business discussions, you will love this connection between Mitch and myself on the future of blogging. Do we turn to Facebook notes? LinkedIn as a business publishing platform? Is reading dead? Or something else?

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← That’s John Doe to You Social Media and Selfless Social Good → LinkedIn is the New B2B Media Powerhouse March 25, 2011 by Eric Wittlake 1 Comment LinkedIn announced 100 million members (with a great infographic) earlier this week and look to be on track for an IPO in the second quarter. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.

How I Easily Got 25% More Views on My LinkedIn Profile


Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., LinkedIn Search, People Similar to You) and keywords (e.g., Zippo. Time: 1 minute. Nobody.

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Build some social media marketing backbone you big wuss


So, if you don’t have the stones to get out there to identify your target market or markets, find out who the top influencers are, find out where they live online and what they’re saying, and then discovering how to contact them, be it via email, forms, on Daily Mile, Facebook, LinkedIn , or wherever — and then reach out and say hello. Or your village. Make it you.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

The social media dead-end — Facebook, LinkedIn and the others don’t want links any more. For the first time in history, the number of people posting on private networks like Messenger, WhatsApp and Snapchat exceed what is being posted on public social networks like Facebook, Twitter and LinkedIn. It’s time to give up and surrender to Facebook.

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If you perform only to an empty house your show will close


People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever.

Influencer outreach is more PR than marketing or advertising


When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Almost three years ago I wrote  Blogger outreach is more PR than social media. Payola, baby! But I sure as hell do now!

My online influencer research and engagement process


Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.  A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing  so a major part of my services include sifting through the entire Internet ( The Internet is big. At least, right now, it’s a one man band. Got it?

Janet Thaeler & Maryanne Conlin on Influencer Marketing


Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. While the traffic to their blogs may be only 500-2,000 visitors-a-month, their true fame burns bright on YouTube or Facebook.

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network. Digital Marketing – 349,268 members.

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Influencer marketing should not be about collecting influencers


LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. ” Influencers are people too. Now’s your turn. Ready?

What is the future of blogging?

grow - Practical Marketing Solutions

Mitch and I have been debating the importance of blogging over a period of months and he recently posted this on his Six Pixels blog: I’m not sure what a blog is anymore. I’m not sure who a blogger is anymore. I’m not sure what a blog post looks like anymore. ” Well … it started as a blog post but now it’s a Facebook post. love Mitch Joel. Audio.

What is Social Media Marketing?


” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet. These days, Influencer Marketing includes Blogger Outreach and even specialties like Message Board Marketing. For years, I struggled to explain to my mom what I do for a living. development (is anyone listening?),

Fulfill your resolution to blog in 11 steps


majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Quite possible a Facebook, Twitter, and Google+ professional brand profile page. Finis.

Remember to market to your own influencer network


So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually  and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn. I really love influencer marketing.

Launching your social campaign with guns blazing!


Facebook : /chrisabraham 5k followers. The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Share on Facebook. Like Facebook Page. Review Facebook Page. Like Facebook Post. Follow Linkedin Company Page. Follow LinkedIn Influencer.

Search isn’t about search anymore, it’s about social


Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential. Bloggers : while they may no longer be the only kings of the kingdom, bloggers have a lot of bang for the buck because not only do they have a lot of SEO mojo associated with their blogs, they tend to be shameless self-promoters and minor deities themselves. Influencer Outreach.