In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release also links back to the company’s LinkedIn and Twitter accounts. The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. Since many (most?) MORE >>

So, if you don’t have the stones to get out there to identify your target market or markets, find out who the top influencers are, find out where they live online and what they’re saying, and then discovering how to contact them, be it via email, forms, on Daily Mile, Facebook, LinkedIn , or wherever — and then reach out and say hello. I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. Or your village. Make it you. Tout de suite! MORE >>

Nearly 1 in 3 people say blogs are likely to influence a purchase (inching out Facebook and handily beating LinkedIn, Google+, Pinterest and Twitter). Blogs are the third most shared-from source online (after Facebook and YouTube). And when it comes to breaking into the blogosphere or, more directly, getting bloggers to write about and engage with them, brands seem to be on one side of a canyon asking bloggers to jump on over instead of building a bridge. Consider this: 65% of brands participate in influencer marketing, or, active, direct outreach to bloggers. MORE >>

Happy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} …   . And best of all, grandma — who is all over Facebook — doesn’t know about it. Twitter is the world without the politics and drama of Facebook and it is the coolest of the cool right now. LinkedIn: Every day I receive new notifications from my classmates. Facebook:  No, we’re not leaving Facebook. My generation will never really let go of Facebook. Facebook is just a place to archive photos post lame jokes. Hello readers! FINALLY. MORE >>

What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. The recent Facebook IPO backfire reminds us that even Facebook, with its 800 million active users worldwide, can still fall, as did MySpace and Friendster before it. Photo credit: Wikipedia. So, that’s good. The MORE >>