87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) Facebook Stats.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. Displays your Google search history across devices, including YouTube searches. Showcase reviews: HubSpot, SnapApp. HubSpot. Pricing: free.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
It’s the tool Google will use to beat Facebook. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. Image credit: SEOmoz.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. My real challenge was getting my staff to warm to the concept of being a blogger. Wrong. Move on.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. blogger raises a question about your company’s financial outlook. But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Value.
Focusing on your Klout score is detrimental to your business
AUGUST 22, 2012
We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" Who is Hubspot? Please continue reading for our analysis. What is Klout? Possibly.
10 Interesting Content Ideas for You
Ad Your Comment Here
JULY 21, 2011
This month HubSpot came out with a great report on 100 Community Manager Content Ideas. For all the bloggers out there: Re-interpret existing content: Collect the top motivational YouTube videos for your audience, top ebooks, top webinars or infographics. For the Facebook freaks: Have a guest host. We thought we’d pull a few good ones out for you, below. Relate your how?to
15 Top New Social Media Blogs to Follow in 2011
JANUARY 4, 2011
Check out PR Pros: Stop Treating Bloggers Like Second-Class Media for a taste of her unique brand of medicine. 4. Dan Zarrella – Hopefully Dan’s name will ring a bell to you, but if it doesn’t you might know him as the “Social Media Scientist who works at Hubspot. Check his post on Facebook Strategies: Content over Creative for a great example of his work.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Are Twitter Followers Better Than Facebook Fans? And much more.
Social Media Readings: Nine Things to Get You on Track
B2B Marketing Unplugged
MAY 17, 2012
This Facebook-for-Grownups is shaking off its reputation as the home-of-the-jobless and is proving to be a fertile spot for sales people and savvy B2B marketers. Let’s start with this new one from the good people at Hubspot. You know you have a Facebook page. Here is an excellent post from Jeff at Social Media B2B on some things even you can do to leverage Facebook.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. Social Media Revolution by YouTube. are shared on Facebook daily. goes to Facebook. YouTube now.
4 Business Blogging Lessons From Google's Chief Blogger
JULY 27, 2010
This armada spans dozens of blogs, Twitter profiles, YouTube and more recently, Facebook. This webcast will cover the latest trends in corporate blogging, Google’s unique take on blogger messaging , and Karen will give webcast participants opportunities to ask her their most pressing blogging questions! Connect with HubSpot Karen grew up in Washington D.C.
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts. Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. You join as a blogger. Woohoo.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. ” stage to the “how do I do it?”
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. . by HubSpot. Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. The Six Fears of Facebook and Other Social Media Channels by Internet Marketing Strategies and Secrets.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. How to Be an Awesome Blog Commenter by HubSpot Blog. 21 Ways Bloggers Engage by Heidi Cohen. Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. YouTube Tips & Tactics. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. by MarketingProfs.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? ” Facebook has become the (far more successful) second coming of what AOL was back in the early 90s. Or that 73% of U.S. And 73% of U.S.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.” How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. by Forbes.
Content Shock: Why content marketing is not a sustainable strategy
grow - Practical Marketing Solutions
JANUARY 6, 2014
” Red Bull was a beverage company, not a media company, Chipotle was making burritos, not clay-mation films, and there were roughly one-third as many bloggers as there are now … not to mention podcast producers, video-makers, Pinterest pinners, Facebook posters, and Instagram photographers. When supply exceeds demand, prices fall. Paying people to read our content?
Top Internet strategy, marketing and technology links for the week of April 6, 2013
APRIL 6, 2013
Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
For what it's worth, HubSpot's CMO recommends the latter : "T he best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. With a marketing team size of around 18, your content marketing team will be staffed with all the same roles -- bloggers, long-form content creators, SEO specialists, designers -- just multiplied.
25 social media listening aids to increase your hearing
APRIL 21, 2014
71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. However, if you’re interested in 24 more, such as Facebook, Pinterest, Twitter, etc. a pro account is required.
12 (of the) Best Guides to Marketing on Pinterest of 2013
JANUARY 30, 2014
Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? on average, more than 14 minutes per session; the typical user spends 98 minutes on the site each month; and than nine million users have connected their Pinterest accounts to their Facebook pages. Which social network saw its membership outside the U.S. grow 125% in 2013?
9 Ways to Recycle Your Blog Posts Into Other Content Formats
JANUARY 19, 2015
Here are a couple of tools you could use to easily repurpose blog content on social media: Social Inbox : If you use HubSpot, you can use Social Inbox to schedule out tweets promoting your blog posts in bulk. His most successful LinkedIn post was originally published on his own blog: " Why You Should Forget Facebook. ". 4) SlideShare Presentations. Quite the opposite. Bonus Tip.
30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
NOVEMBER 22, 2012
We use HubSpot's social media publishing tool , and it's supremely awesome because it allows you to schedule not just text updates, but image updates, too. Facebook's global pages mean marketers get the best of both worlds -- a central maintenance location with better targeting options. 3) Audience Targeting in Facebook Advertisements - There's more to love about Facebook.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' for $1.65
10 Ways to Instantly Amplify the Social Proof of Your Marketing
APRIL 17, 2012
In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority. If you're using a third-party tool like HootSuite or HubSpot's social media monitoring , you can track mentions of your products or services and surface any positive mentions you find.
17 Ways to Succeed in Viral Content Marketing
JUNE 4, 2013
When HubSpot released a video of their staff covering Psy’s Gangam style last September , the movie quickly went viral. Add a disclosure statement at the bottom of your latest infographic, video, meme, or image that gives other bloggers explicit permission to share. Every marketer’s dream is to create a piece of viral content. Image Credit: Voltier Digital /ProBlogger. 1. SEOmoz.
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
What's better than a blogger for a dog supply-selling ecommerce site? blogger with four poodles at a dog supply-selling ecommerce site! Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Growing the company's social media reach. 2) Blogger/Blog Manager. Definitely! Maybe not. Have you heard?
Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
MARCH 30, 2011
Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. On Facebook, Zarrella says, the effect is even more pronounced: Facebook participation on weekdays is infinitesimal in comparison. (He thinks it might be because so many companies block Facebook at the workplace.) and on Saturdays.
Understanding the New Roles in Marketing
NOVEMBER 16, 2012
Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." Dan Slagen , head of global marketing relations at HubSpot leads our co-marketing initiatives. "Ch-ch-ch-ch-changes." The Technology CMO.
Sales Prospecting Perspectives Weekly Recap - Week of October 4, 2013
Sales Prospecting Perspectives
OCTOBER 4, 2013
Follow us on Tumblr , Instagram , Pinterest , Facebook , StumbleUpon and Youtube. Our Chief Operations Officer and co-founder wrote a guest post for HubSpot, an inbound company, about how to benchmark your outbound prospecting. Thursday: Finally, on Thursday, a new blogger posted. We’ll be back next week with more posts from new and old bloggers alike Happy Friday Sales Prospecting Perspectives readers! It’s been a busy week on the blog: we’ve been guest posting at several other blogs and a few of our BDRs have expressed interest in blogging for us.
How to Do Great Marketing with (Almost) Zero Money
NOVEMBER 3, 2011
He has won awards from Marketing Sherpa and HubSpot and is an in-demand keynote speaker. Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of their wallets. Sign up for a blogging platform like WordPress , Blogger or Typepad. The best news?