The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. You can follow any responses to this entry through the RSS 2.0

Training 100

Training Planning Marketing Budget Creation Work Management 100

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Also, the screened image leads the eye towards your image at the right. andrewspoeth Jay, would you like us to run this through Enquiro's eye tracking lab? Maybe just one instead of a couple.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

JUNE 20, 2013

As a blogger, I try to follow the motto that “you are what you eat.” (No, In the post, author Adam de Jong presents 10 marketing lessons he learned in journalism school. One caught my eye. Does that make me a bad writer or bad marketer? Here’s why the inverted pyramid doesn''t work for marketers. Like, a lot a lot.

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Hubspot

DECEMBER 23, 2012

So Come All Ye Bloggers ! It's time to deck the halls with the top marketing stories of the week. Instagram Updates Privacy Policy, Begins Sharing Data With Facebook, From Marketing Land. Facebook will launch its new video ad product by April 2013 at the latest, so keep an eye out! Will you use it in your marketing?

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Salesforce Marketing Cloud

APRIL 16, 2024

Having a visible, search-friendly website reduces dependency on paid advertising and establishes long-term sustainability in online marketing efforts. This means reaching out to industry influencers or bloggers for collaborations, or listing their business on reputable directories and local listings.

Small Business Marketing 103

Small Business Marketing SMB Planning Enterprise Management 103

Online Marketing Institute

NOVEMBER 8, 2010

I also love the way Indium presents its blogs and bloggers on its Web site. They also highlight each blogger with a head shot, bio, link to their blog and contact information. I can subscribe, find out more about the blogger and contact them, if I’m interested. HaakonJensen Great post. URL: [link] [link] Christie WOW!

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

APRIL 27, 2010

HubSpot has been reaching out to online marketing experts to get their perspectives on the evolution of SEO and what it means for SMBs. Their perspectives were very complementary, providing a few specific tactics every SMB should employ to get found online. How have you seen SEO as a practice change over the last few years?

SEO 28

SEO Lead Scoring Lead Ranking SMB 28

KoMarketing Associates

OCTOBER 31, 2014

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. ” According to the latest eye tracking study, searchers are viewing more search result listings during a single session and spending less time viewing each one.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

Convince & Convert

SEPTEMBER 14, 2010

You’re in hunting mode, looking for tracks and setting lures. link] Kevin Troy Darling I have used social media lookup tools and it’s really eye-opening to see the kind of data available. Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JANUARY 4, 2011

It’s positioning your site as more of an authority in the eyes of the search engines, and it’s making your site more resourceful. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? Links Let’s be real. White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Optinmonster

MAY 18, 2023

Affiliate marketing is an online business model where you earn fees from promoting affiliate products through special links. Focus on Your Target Audience If you try to market to everyone, you’ll end up selling to nobody. We recommend that bloggers and other affiliate marketers choose a niche to focus on.

Tips 85

Tips Planning Paid Search Agency Advertising Agencies 85

Convince & Convert

APRIL 6, 2010

Look under “E&# for “eye glasses.&# Test & Track Create a piece of content (remember to include your key phrases), and post it to the first rung in the ladder (Twitter, in this case) Use a tracking system (I prefer bit.ly) to determine how popular that specific piece of content was with your audience.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

JUNE 3, 2010

Within minutes of the conclusion of the game, Joyce (having seen the replay proving him dead wrong) tracked down Galarraga in the clubhouse to apologize. link] paulajohns Wow, this post almost brought a tear 2 my eye. link] paulajohns Wow, this post almost brought a tear 2 my eye. He also apologized to the manager, Jim Leyland.

Social Media 156

Social Media Media PR Webinar Metrics 156

Webbiquity

NOVEMBER 19, 2012

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc.

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

Social media strategists should help to do just that – build strategy – but I believe execution, especially blogger relations, needs to become part of overall media relations. I might add; Social Media can be managed by a junior marketing person. Keep an eye on [.] Tyler Excellent post. Keep up the good work.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JANUARY 4, 2011

Recruit multiple bloggers Effective blogs are updated frequently. But many small marketing teams struggle to find the time to continually feed the beast. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

SmartBug Media

MARCH 25, 2019

4 Things I Learnt as a Blogger Working at an Influencer Marketing Platform. The 9 Conversion Habits of the World’s Most Successful Bloggers. Once your content is created and pulled together with awesome eye-catching design, it’s time to promote it. Must-hear podcasts: 7 Content Marketing Hacks That’ll Crush it in 2019.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Convince & Convert

MAY 11, 2010

I suspect they could have annotated thue video with a URL and phone number and tracking code to close the conversion loop, but I fear that selling that is entirely overt within social content of that type could be viewed with a jaundiced eye by consumers. Maybe you guys have other examples where that is not so. That part is key.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

seo.co

DECEMBER 18, 2020

Or local businesses that haven’t yet dabbled in online marketing? Your profile photo, especially, needs to be eye-catching. Otherwise, you can manually track down these instances and update them one by one. There is no shortage of community groups and forums online, but you might have a difficult time finding them.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Convince & Convert

FEBRUARY 9, 2010

Between the pre-set bots, and the humanoids who decide to act like 'bots RT anything if the right blog (or blogger) curates it … I unfortunately think the #'s would be huge. Because, unlike newspapers or bloggers or ‘friends,’ gravity has no agenda of its own. Not their #'s and reach, but are they trusted.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

accelerate agency

SEPTEMBER 1, 2021

These online marketing tools will show you various metrics to break down and apply to your digital marketing strategy. Keep an eye out for any significant acquisitions by major SaaS companies. Have you ever searched for something like “best time tracking SaaS?” pages lurking on the internet. Outdated tools.

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

seo.co

FEBRUARY 16, 2023

In order to win in online marketing, your content marketing strategy should include at least (perhaps more) two easy steps: Create great onsite content with content marketing (which we have discussed at length before) Promote that onsite content. Active bloggers. Transformations.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

Convince & Convert

AUGUST 4, 2010

Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. It is guaranteed to open your eyes to the challenges faced by the people you serve and your coworkers. It is guaranteed to open your eyes to the challenges faced by the people you serve and your coworkers.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

accelerate agency

JULY 1, 2021

These online marketing tools will show you various metrics to break down and apply to your digital marketing strategy. Keep an eye out for any significant acquisitions by major SaaS companies. Have you ever searched for something like “best time tracking SaaS?” pages lurking on the internet. Outdated tools.

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

seo.co

OCTOBER 12, 2021

Learning these indicators can help you understand what types of links are considered natural, and how to structure your own links so they appear to be natural in Google’s eyes throughout the course of your link building campaign. Types of Backlink Sources. First, Google takes a look at the type of source being used to host the link.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling PageRank Ad Building 111

seo.co

MARCH 30, 2022

The vast majority of online users don’t go out of their way to track down new content; instead, they rely on connections that are already established, such as news sources, friends, and social media sites. will generate more interest and fewer eye-rolls. Email Marketing. Active bloggers. Transformations.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

Single Grain

AUGUST 7, 2019

In fact, some experts estimate that we’re exposed to as many as 4,000-10,000 marketing messages every day , making it harder than ever to get your organic marketing into the eyes and ears of the right people. 2) Track Leads More Effectively in Your CRM. 3) Send Different Personas into Customized Marketing Funnels.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Sprout Social

OCTOBER 17, 2016

A better approach is to set your eyes on two or three main social networks, and commit to growing those profiles as much as possible. There are no tricks or gimmicks, but these tactics will get you on the right track: Optimize Your Profile The purpose of your profile is to showcase what your business is all about.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

accelerate agency

APRIL 26, 2021

Content marketing tools. What is digital marketing? First, let’s remind ourselves of what we mean by digital marketing, also known as online marketing. Basically, we’re talking about any marketing efforts that use the internet or an electronic device to achieve objectives. Analytics tools. Social Tools.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Scoop.it

JANUARY 18, 2022

Today, content marketing is one of the most popular forms of online marketing with more than 70% of its users actively using it to drive their advertising KPIs. Plus, since there are multiple eyes on the calendar, anyone can pick up mistakes and fix them then and there. It helps you track and improve content performance.

Content 59

Content Tagging Eye-Tracking Distribution 59

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. A digital marketing success story. Another wake up call and a definitive track on which some engagement efforts should be committed. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. A digital marketing success story. Another wake up call and a definitive track on which some engagement efforts should be committed. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Marketing Professor at Universidad Andrés Bello and DuocUc. Award-winning marketing and social media blogger.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Single Grain

SEPTEMBER 10, 2019

This is a super easy and cheap way to get lots of prequalified eyes to your website. You can even track it right in Google Analytics: More often than not, you’ll find patterns and “winning” content, and soon enough you’ll know what works and what doesn’t so that you can double down on what does work. 9) Optimize all Your Headlines.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Webbiquity

AUGUST 16, 2010

Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. 10 Tips for Using Social Bookmarking Sites Effectively by Online Social Networking.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100