Building a Demand Gen Tribe: The Seth Godin Lead Gen Program
Smashmouth Marketing
SEPTEMBER 23, 2010
The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Youtube videos. Find the leaders of your tribe and get them to lead by example. One part of Seth's talk was on building a tribe. Get them to interview your CEO or Evangelist. Make it cool to be in the tribe.
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