The Effective Marketer

JANUARY 17, 2012

Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Many bloggers go years and years without seeing readership increase or any revenue at all. I have personally been down that road more than once with blogging.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

JUNE 7, 2012

By Ashley Furness, guest blogger and Software Advice market analyst. Is this person the decision maker? To create these metrics, first map out your buying process pipeline – from first contact, for example, to fills out online quote form. Fortunately, an effective lead scoring program can address this problem.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. Another person I admire is Jack Welsh (former CEO of GE) but I also wouldn’t be as ruthless as he was during his tenure simply because that is not my style.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? Another example might be a meeting to review artwork, design, or other conceptual diagram related to marketing collateral or advertising. Why are all these people in this meeting? Why are we meeting? Haven’t we already discussed this in another meeting?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

MAY 9, 2011

So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case). This could be a good stepping stone for a promising young Marketing Coordinator, for example.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 21, 2009

For those that already use social media sites personally and just want to take it to the next level and include their business in the social media space, the presentation is a starting point, but it only tells you some of the basics. Setup what your goals are for each platform (create connections, increase brand awareness, etc.)

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100