KoMarketing Associates

OCTOBER 4, 2016

Examples of tactics designed to improve the effectiveness of offsite-SEO and social media distribution channels may include the following: Curating and Building Relationships via Twitter. Blogger Outreach & Communications. 20 Online Marketing Tools That Boost Campaign Results. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Martech

FEBRUARY 1, 2023

After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. Old online marketing links with UTM parameters are no longer being categorized the same way. Note there are no capitalizations allowed.

Tagging 117

Tagging CPC Cost Per Click Campaigns 117

Hubspot

MARCH 25, 2015

The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. 3 Tips for Effectively Reaching Out to Bloggers.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

Convince & Convert

MAY 5, 2015

Now’s the time to kick off your online marketing campaign and watch the customers roll in. The problem is that you started to market too late. Another great way of spreading the word is to get bloggers to talk about your upcoming product. You’ve been working for a year or more, and the big day is here at last.

Buzz 157

Buzz Blogger Youtube Work Management 157

KoMarketing Associates

SEPTEMBER 11, 2014

Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Journalists and bloggers often times have slightly different end goals in terms of audience targeting. B2B Online Marketing Blog Content Marketing'

Blogger 120

Blogger Guidelines Copywriting Buzz 120

Optinmonster

FEBRUARY 13, 2023

A digital product is a digital file that can be bought and sold online. An automated marketing funnel can drive traffic and customers to your digital product while you work on other parts of your business or take a break. Thinking about this up front will make building and marketing a digital product much easier later.

Product 67

Product Tips Work Management Digital Marketing Funnels 67

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites. The most common examples are social media platforms and blog comments. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Stevens & Tate

JULY 25, 2022

If you do any online marketing, then the odds are you have some basic understanding of SEO. One of the best ways to improve your off-site SEO is by actively working on building relationships with other websites and bloggers in your industry. Doing so helps to increase visibility and explores the secret to SEO.

SEO 132

SEO Optimization Tips Lead Ranking 132

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. For example, if you’re a divorce attorney and a new law is passed that changes how divorces are treated in your state, you’ll have the chance to write a blog about it. Which strategies are worth pursuing? Which ones are trends?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: Online Marketing Institute. Pricing: free to $21 per month.

Planning 145

Planning Research Tools Best Practices 145

Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40

Blogger Adsense Twitter Buzz 40

KoMarketing Associates

MAY 21, 2015

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. Ideas grow stale, motivation might wane, or it may seem like all of the opportunities have been covered.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Webbiquity

DECEMBER 18, 2018

The business world is littered with examples of companies that have struggled to enter a new market. Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs. We’ll use blogging as an example. This isn’t an exceptional story.

Training 214

Training Planning Work Management Marketing Management 214

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Create an opportunity to acquire backlinks. Not necessarily as obvious as one might think. Create an opportunity to develop a relationship with industry sources.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. This is true with regular media relations, so why do it with bloggers?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

KoMarketing Associates

JULY 31, 2014

For example, careful analysis of a Twitter network enables you to find users relevant to the industry. Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. B2B Online Marketing Blog Social Media Strategies'

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Writing on the Web

DECEMBER 19, 2011

Here’s my own example. In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 1 or 2 blog posts a week. I guess the problem is this: blogging for your business is the best darn way to market on the planet. I went from #4 to #10 to #17…to #45.

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

FEBRUARY 10, 2011

Here’s my own example. But here are some problems… All the while, my ranking on the Top 42 Content Marketing blogs is slipping. In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 2 or 3 blog posts a week. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Ontraport

JANUARY 21, 2021

Online marketing expert Neil Patel put it best: “Nurturing leads is much more important than acquiring them.” For example, food bloggers might segment their email lists based on whether the person originally showed interest in their vegetarian recipes or their high-protein options. Don’t lose leads — segment them.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

Hubspot

MAY 27, 2010

I attended and spoke at the Online Marketing Summit. I met dozens of business and marketing folks from the Phoenix area, along with several from Canada and had a great chance to take the pulse of online marketing. Generate knowledge and ideas to help drive more online business 3. What do we do first?

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. Ultimately, they can be exponential. That’s not a good answer.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Exo B2B

OCTOBER 16, 2020

His work integrating search, social, content, and influencer marketing for B2B brands has been recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.com and MarketingProfs. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 Measurement criteria.

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. For example, “PRO: Twitter gives us a great way to leverage PR. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

KoMarketing Associates

JUNE 19, 2014

For example: Location Data . In the example below, our friend Brian Wallace of Nowsourcing , was looking for a time tracking app on Twitter. One of the biggest advantages of social is the ability to connect with and build relationships with customers, brand advocates, bloggers, reporters, etc. Target Websites & Authors.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

APRIL 9, 2019

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. In the example below, New York state looks like it’s a rich opportunity to target.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Writing on the Web

JUNE 19, 2013

These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities. For example, let’s you want to write posts about e-cigarettes, your search query could be “E-cigarette guest blogs”, “quit smoking guest blogs”, etc. b) Download the Google Chrome PR plugin.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Convince & Convert

JUNE 6, 2013

You begin with an idea for your content, which of course, should track to your marketing objectives. I’m going to use the article you’re reading now as an example to guide us through this “how to” lesson. I’m an online marketer, a specialist in content marketing strategy and writing. First up is my strategy.

Keywords 134

Keywords Long Tail Marketing Blogger Content 134

Hubspot

MARCH 5, 2020

This networking power has led tech bloggers to suggest that 5G will compete with -- or potentially limit the need for -- the Wi-Fi we currently use today. For example, while 5G is just getting started, Wi-Fi is already nearly everywhere. Here's an example of today's hologram technology: 3. AR/VR will get even more realistic.

Marketing AI 98

Marketing AI Paid Search Agency Ad Frequency Cable 98

KoMarketing Associates

JULY 22, 2014

I don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example). B2B Online Marketing Blog Content Marketing'

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. B2B Online Marketing Blog Content Marketing' ©iStockphoto.com/frentusha; bertos.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hubspot

SEPTEMBER 23, 2018

Adam Singer's blog, The Future Buzz, takes a clear approach to social media marketing and SEO topics, and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Duct Tape Marketing. TopRank Online Marketing Blog. Social Media Today. Web Ink Now. Rebekah Radice. Jon Loomer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. They are awesome.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Writing on the Web

SEPTEMBER 10, 2014

As a business owner and blogger, this is especially important for you. But as I learned more about how things work on the Internet, at the same time the Web and online marketing was evolving to become more user-friendly. At one point I adopted the belief that I lacked good enough copywriting skills to make sales online.

Content 100

Content Copywriting Internet Marketing Blogger 100

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Where can I find it: [link]. Social Media Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Writing on the Web

SEPTEMBER 9, 2010

You might think of yourself as “just a blogger”, but you should check your local newspapers and see if there are any sections that cover things you know about. This is where you write articles but they get published under the name of the blogger who pays for the work. Blog this on Blogger. Share this on del.icio.us.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119