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17 Foolish Mistakes to Avoid as a Guest Blogger


As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Are you trying to rank in search for a particular keyword ? Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Talk about a jack of all trades! Do your homework.

9 Questions You MUST Ask Before Hiring a Freelance Blogger


Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders. So how do you get it right the first time?

The 29 Best Social Media Monitoring Tools


Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts.

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The 28 Best Influencer Marketing Tools


Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database.

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The 14 Best Content Planning and Research Tools


Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. Sample review:  “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Best Content Planning Tools. 1) Trello. HubSpot.

Why SEO Is The Key To Successful Marketing

B2B Marketing Insider

And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. To do this you must understand keywords and content and how they interact with each other to gain that coveted top spot in the search engine results. Last week, the folks at OpenView Venture Partners launched A Business Guide To Keyword Research: Better Keywords, Better Customers.”

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The Top 10 Free Content Analytics Tools


For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. For example, Moz Keyword Explorer. Let’s take a look. 1.

No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

Before I started using Scribe , I assumed (because I’m pretty smart and I’ve been getting good search results) that if I wrote quality headlines and posts, using the keyword phrases I wanted to focus on, those little search robots would be pleased… Wrong! Here is a sample analysis… As you can see, each post or page is graded on search engine standards.

How to Find The Best Influencers for Your Company


Here’s a sample table for a content promotion that might help visualize how you need to think of this. Here’s an example of how that might play out: You want to get your webinar series promoted to 40,000 marketing managers, CMOs, agencies, and consultants. You can search for keywords in Twitter profiles and bios. To find your influencers, search via keyword, URL or author name.

The Blogging Tactic No One Is Talking About: Optimizing the Past


I'm writing about all this because any experienced blogger who's tasked with growing and scaling the results they generate from their blog needs to know about it. The Playbook: Keyword-Based Conversion Rate Optimization. So then we thought, what if we focus on the specific keywords people were using to find these posts? The results have been nothing short of eye-opening.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address. Here's what I mean, using the "infographic generator" example above for demonstrations. Blogger.

Smart Agency Tips: How to Design Better Websites for Your Clients


Client’s likes and dislikes – Request the client to share examples of a few websites they do and do not care for to gain an understanding of what design elements appeal to them and what to avoid. When you Google your client’s keywords, do they show up on the first page of search engine results? “We need a good website, can you just make it for us?” Great! That’s why they hired you!

A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. 2. The major tasks of our SEO plan are: Keyword Research.  That being said, keywords and phrases need to be incorporated into your website titles, descriptions, headings, body text, and images.

A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. 2. The major tasks of our SEO plan are: Keyword Research.  That being said, keywords and phrases need to be incorporated into your website titles, descriptions, headings, body text, and images.

Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules


Barrie Davenport is a blogger, author, and personal coach at Live Bold and Bloom. Jeff Bullas is a social media marketing blogger, keynote speaker, digital strategist, consultant, best-selling author, and the CEO of Pty Ltd. Steve Jobs is the example when he said, “1000 songs in your pocket.” Take meta descriptions for example. According to 29 Experts). A.

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Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier


Let's take a look at the listing for a blogging position on our content team as an example (and did I mention, we're hiring ?): For example, here's what terms stand out in the blogger listing: Scan the job description for technical terms you can repeat in your own writing. For example, the posting stresses the importance of experimentation. Trying to Find a Job?

Back to Basics: How to Write an Effective Business Blog


For example, you may choose to treat your blog as an online newsletter. You may be able to describe, for example, how you learned to interact with tricky clients after coaching your kid’s soccer game. To start, you can give them a few samples of your work to show your writing style. Your customers will start to notice if you always post on Tuesdays, for example. For example, if something big happens in the news that pertains to your business, you may wish to create an ad hoc blog post about it. Optimize for keywords in the blog title and subheads.

The Blog Editor's Ultimate Guide to Managing Multiple Contributors


But managing a blog with multiple contributors is a whole different ballgame than having just one or two dedicated bloggers. Your Blog's Voice/Tone/Style: What tone of voice and writing style should your bloggers strive to achieve? The Blog Editorial Process: How should bloggers work with you during the editorial process? Keywords they should target, etc.? Okay, okay.

Best Social Media Stats, Facts and Marketing Research of 2010


70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Adam T.

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How to Write the Worst Guest Blogging Pitch of All Time [Template]


And we''re always thrilled to feature bloggers when they contribute thoughtful, original content that our amazing readers (ahem -- that''s you) would love. Feel free to use “blogger” “company name” or “INSERT NAME HERE” instead of the blog manager’s name. Blog managers are always looking for phrases like “keyword rich” and “original content.” But that’s not always what we get.

Confessions of a Google Spammer


Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. Most of our users were ranking high for big affiliate keywords. even got my electrician buddy’s website in New Jersey to rank in first place for the keyword "electrician" just for fun. could literally rank first page for any keyword I wanted to with about five minutes of effort.

Google Authorship: Are Top Social Media Influencers Using It?

WindMill Networking

In return Google may feature their content with a “rich snippet” result that displays their profile photo next to search results for their content (see the example for Windmill Networking head Neal Schaefer at right). Actually, a survey by Barry Schwartz of well-known tech bloggers found an even more abysmal adoption rate: 9%. Google Author Rich Snippet Search Result.

Do You Forget “Marketing” in Your Content Marketing?


And do include a keyword. Keyword in the body. It’s best to include a keyword or two in the body of your blog post. Keep in mind that the days of keyword stuffing are long gone. To find them, just Google your main keyword. Have you mentioned companies or other bloggers in your post? Here is a sample Twitter message to use for outreach:  Happy Monday!

How to Overcome the 7 Most Crippling Blogging Challenges


For example, or To be a great blogger, all you have to do is write about what you know in a way that's natural to you. Talk to them on the phone, ask them about their expertise in your industry, ask for several writing samples that pertain to the topics you discuss on your blog. But, but, but. It doesn't have to be complicated!

How to Be an Awesome Blog Commenter


For example: Name Company Website Twitter Username This signature helps provide some context to the person reading the comment. Those who constantly include links in their comments hope to generate more inbound links in an effort to rank higher in search engines for specific keywords. ” This sample comment follows the methodology mentioned above. Connect with HubSpot

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample.  But for some (usually early stage) tech companies, there are no other companies to fight: they’re inventing a… Read more… Doug Kessler | February 29th, 2008 | one comment Keywords: how to build an effective strategy in B2B We’ve just completed a number of SEO strategy projects for various clients. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Come and get it! Come and get it! World&#.  Zillions of blog posts.

Mini-Blog Experiment: IBM, MS, LSI and SGI

B2B Marketing Savvy

Because of the tradeshow/conference, hashtags/keyword for Twitter were extensively used. By limiting participation, in this example, to four days only, the risk and pain was lowered with the result more willingness to participate. Bloggers were asked to contribute two posts per day (morning/afternoon) as well as respond to community questions. **. Welcome!

Best of 2008: WordPress Tools and Tips


It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified with such a piece. Bummer.