Hubspot

MARCH 6, 2017

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. Do-It-Yourself Tools. Google Ranking and SEO. What is SEO?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

JUNE 12, 2012

As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. You see that awesome LEGO man in the top right corner of this post, for example?

Blogger 28

Blogger Top of Funnel Tools Business 28

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

OCTOBER 6, 2016

They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. For example, the credit card space is increasingly competitive with a lot of free comparison tools out there. It also means your SEO work is never done. That's terrific.

SEO 70

SEO Tagging Blogger Keywords 70

Hubspot

APRIL 2, 2018

For example, we regularly create content on the topic of "SEO," but it's still very difficult to rank well on Google for such a popular topic on this acronym alone. Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website. Step 7: Stay Current on SEO News & Practices.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. WWW domain or not? The answer?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Outbrain

JULY 3, 2019

When a blogger or website owner promotes ads for an advertiser on their site, this is called affiliate advertising. Example: Outbrain content recommendation. Examples of display ad networks include Google Display Network, Yahoo Display Ads, Facebook Ads, Linkedin Ads, ONE by AOL, native ad platforms, such as Outbrain, and many more.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Here's an example of a page that is well optimized for local search. It's in the Numbers.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

NOVEMBER 28, 2012

But even if you're not too concerned with your business' local listing, Google+ is still weighing very heavily on SERP listings. For example, did you know you also have to use Google+ to get reviews? For example, if you're a restaurant, a searcher might see a Zagat review pulled up. Do I have too many, or too few?

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. For example, they have a blog. This week, Inc.com announced the 2012 Inc. Like, every day.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. I won't sugarcoat it: 2017 was a tough year to be a blogger. Traffic to the HubSpot Blog 2014 - 2017. Featured snippets and other on-page search features are taking a toll on CTR from SERPs.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

AUGUST 22, 2012

but it also translates some of that guest blogger's authority right over to your site -- you're the business that got [insert important person in your industry's name here] to write for you! And not only does your blog's clout skyrocket, but it's also likely that your guest blogger will promote the post to their network, too.

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees).

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

FEBRUARY 13, 2020

For example, bloggers might use a tool like this to brainstorm blog post titles that'll do well in search. It'll give you data for all the results on page one of search engine results pages (SERPs), including the number of results, link strength, trust score, and keyword difficulty. Best Keyword Research Tools. Term Explorer.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. HubSpot customers: Breathe easy.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

ClearVoice

AUGUST 25, 2022

For example, customer service professionals can provide insights into your customer’s biggest complaints. For example, conduct keyword research to understand what people in your industry search for online. Your next batch of content ideas may include: Top 10 Website-Buiding Tips for Solo Bloggers. Take a stand.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Martech Advisor

JANUARY 28, 2020

In this article, we cover the concept of B2B content marketing, core content marketing formats and distribution channels, advantages, and best practices, along with B2B content marketing examples to help you win at your content initiatives in 2020. Here’s an example of a landing page that allows users to download gated content.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Optinmonster

NOVEMBER 5, 2021

HubSpot Email Marketing has some of the most powerful analytics while remaining intuitive and easy to use for non-tech users. Also, why not check out HubSpot’s free CRM ? Get started with HubSpot today! For example, here’s a live sales message using TrustPulse designed to boost trust and drive sales.

Promotion 87

Promotion Conversion Marketing & Strategy Lead Scoring 87

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. For example, over the summer we launched a campaign around safe medicine disposal and we knew two of our prime audiences were mothers of young children and caregivers. I have never believed in, for example, blogger incentives such as sending them ipads to get into bed with them.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Hubspot

JANUARY 7, 2021

For instance, let’s say a food blogger uploads a blog post. The blogger can add a nofollow attribute to the comment section to tell Google, "Hey, any link included here isn't associated with me and I don’t vouch for it.". However, here’s an example of how it works using the "All in One SEO for WordPress" plugin.

Marketing Websites 64

Marketing Websites Blogger Link Building Work Management 64

Hubspot

MAY 30, 2014

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. I’ve spent a lot of time building a foundation for all of this, and I’ve started to see results in our SERPs. Budding Blogger in Boulder. Sound good?

Hubspot 28

Hubspot Top of Funnel Personalization Marketing Qualified Leads 28

SmartBug Media

MARCH 14, 2019

The higher the domain authority, the greater your content’s likelihood of ranking in SERPs (search engine results pages). When you create a publication, you can feature content from different writers, whether that includes employees at your company or guest bloggers outside of your organization. Better Humans (Productivity).

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

SEPTEMBER 6, 2017

Search engine algorithms change at such a rapid tick, it's hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. As we mentioned before: The way people search has changed, and in turn, that's started to change the way SEOs and bloggers create content. "Understood" is a strong word.

SEO 78

SEO Long Tail Marketing Blogger Marketing & Strategy 78

Hubspot

APRIL 30, 2018

For example, “We appreciate your feedback on [product/service] in [city, state]. When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).

SEO 101

SEO De-duplication Work Management Aggregators 101

Single Grain

JULY 1, 2021

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. For example, this is an outbound link targeting Eric Siu’s podcast with Brian Dean of Backlinko. 1) Link Out to Small-Time Bloggers. Want an example? Well, no more!

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

accelerate agency

SEPTEMBER 1, 2021

What are SEO backlinks examples? For example, let’s say you’re reading an article on website A, and website A’s article links to website B. For example, when you apply for a job, you give the company you’re applying to a list of references that confirm you’re a good hire. What are SEO backlinks examples?

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. no additional marketing effort required. 1) Don't try something new.

Tips 28

Tips Content SERP Viral Marketing 28

Hubspot

JANUARY 23, 2013

As a result, the more inbound links you have pointing to your site, the more authoritative search engines will think your website is, the better they'll rank your pages, and the more prominently they will display you in their search engine results pages (SERPs). As you can see, on-page SEO is only part of the equation. Pitch Your Guest Post.

Link Building 28

Link Building Practices Ad Building Best Practices 28

accelerate agency

JULY 1, 2021

What are SEO backlinks examples? For example, let’s say you’re reading an article on website A, and website A’s article links to website B. For example, when you apply for a job, you give the company you’re applying to a list of references that confirm you’re a good hire. What are SEO backlinks examples?

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. I'm writing about all this because any experienced blogger who's tasked with growing and scaling the results they generate from their blog needs to know about it. 58 million in May!

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

AUGUST 9, 2018

The responsibilities of an SEO specialist include improving the ranking of a website on a search engine results page (SERP), conducting keyword research, making technical SEO recommendations and designing the site architecture, and analyzing and applying metrics on website and keyword performance. Review Job Descriptions.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hubspot

APRIL 20, 2012

The more you link to others, the greater likelihood one of those bloggers will return the favor. If you create a comprehensive resource list, it will be easy for other bloggers to link to it in their own posts instead of rehashing and curating all that content themselves. 3) Link to other blogs on your blog. 4) Write guest blog posts.

Ad Building 28

Ad Building Advertising Agencies Case Study Case Studies 28

Hubspot

MAY 26, 2021

Backlinks tell search engines that your website is an authority on a certain subject — so the more backlinks you earn from high-quality, high-authority sites, the better your website will rank in search engine results pages (SERPs). For example, if I link to our blog post about backlink strategies , the anchor text is "backlink strategies.”.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

nDash

JUNE 2, 2021

Examples of these priorities include: Defining how your company intends to use content to meet business goals and objectives while simultaneously meeting customers’ needs. For example, a B2B marketer has different goals than a B2C marketer. Persona Example: Stephen, 45, is an unmarried investment banker living in Boston.

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

Single Grain

FEBRUARY 8, 2023

Content creators and bloggers go for topics that offer complete and effective information for the readers. This How to Design a Website pillar page from WebsiteBuilderExpert is a good example of a “How-to”style pillar page. This “ What Is SEO Guide ” is an excellent example of a “What is” pillar page.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Single Grain

SEPTEMBER 11, 2019

Blog posts and articles are great examples of ideal pillar content, but infographics, videos or other informative pages are also useful content types that can be included on a pillar page to support the topic. The high word count, shares and backlinks will all contribute to improved visibility on SERPs. Examples of Pillar Content.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Content Marketing Institute

NOVEMBER 7, 2017

What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. And with the number of organic links on a Google SERP decreasing to an average 8.5, Click To Tweet. Paid search.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106