Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. But, HubSpot generates a good portion of our traffic from search engines now.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities? As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hubspot

MAY 27, 2020

Now that we've covered that, let's dive-deep into each step of the guest blogging process if you want to become a successful guest blogger for major publications. How to Become a Successful Guest Blogger. Next let's talk about keyword research and how that fuels the content creation process. Set specific, achievable goals.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Navigate the Channel

MAY 24, 2023

If you don’t have an on-team SEO expert to guide you with keywords, do your research to choose the strongest and most relevant three-to-five keywords you will employ and (possibly) dominate. Selecting keywords may seem daunting, but it can be (almost) fun and when you get the keywords right, the results are worth it.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Ensure this keyword is present in your: Title. Meta description.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Webbiquity

MAY 17, 2016

For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. Use this constantly to make sure that the keywords you are targeting are not losing steam. Pricing: free.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

MARCH 6, 2017

To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. To find a marketing agency, try looking through HubSpot's Agency Partner directory. Do-It-Yourself Tools. Speaking of SEO and Google rank, what's that all about?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

APRIL 21, 2020

Finally, if you're a HubSpot customer, you can leverage another app — the Facebook Welcome app in HubSpot's app marketplace — to help with your mobile app launch on Facebook. For an example of a fantastic mobile app demo, see CanadaQBank.com's Mobile App Demo , which shows how the app works, and who it's meant for: 7.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Hubspot

DECEMBER 2, 2020

For example, 32.5% For example, Facebook ads can be shown to users who haven’t yet liked your page or ever interacted with your content. Here’s an example from HelloFresh, a meal delivery subscription service, using Twitter as a means of customer support. For example, say you’re a beauty company.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Hubspot

APRIL 6, 2020

For example, let's say that a visitor on your blog enjoys the content and wants to come back to it later. Kristen Baker, a marketing manager at HubSpot, says "With over 250 million people on Pinterest, why wouldn't marketers want to be on the platform? You can use hashtags and keywords to make your posts discoverable.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Webbiquity

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. How can you get more links to your blog?

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Hubspot

APRIL 25, 2019

You’ll see this example throughout the piece. Your title is prime real estate for two things: product information and keywords. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Product Title. Product Images.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

JUNE 12, 2012

As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. You see that awesome LEGO man in the top right corner of this post, for example?

Blogger 28

Blogger Top of Funnel Tools Business 28

Valasys

JULY 31, 2023

According to HubSpot, six in ten marketers have made generating business leads their top priority. Search Engine Optimization (SEO): Picture this – you optimize your website and blog posts with relevant keywords related to your industry. Word of Mouth: While challenging to measure, word of mouth is powerful.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Hubspot

FEBRUARY 26, 2019

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet. A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Convince & Convert

JANUARY 28, 2014

Here is an example of a software provider in the hiring and background check industry with a static page sharing facts and statistics. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. Increased Conversions.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Are you trying to rank in search for a particular keyword ? Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Hubspot

OCTOBER 6, 2016

They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. If it's been awhile since you took a look at your keyword list, time for a fresh look. Brainstorm a new list of keywords based on what you learn. That's terrific.

SEO 70

SEO Tagging Blogger Keywords 70

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

APRIL 5, 2018

The HubSpot Agency Expert Webinar Series is a great opportunity for agency owners to learn from thought leaders in the agency space. Always prioritize your topics/ terms/ keyword targets not only just based on volume, relevance, competition and seasonality but also their potential profitability towards the business.” ( Click to Tweet ).

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

SmartBug Media

NOVEMBER 6, 2018

Popular platforms include HubSpot , WordPress , Wix , Blogger , Tumblr , and Medium , just to name a few. HubSpot defines a buyer persona as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” Next, it’s time to do some research.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels. Clean code.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. WWW domain or not? The answer?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

MARCH 7, 2012

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders.

Blogger 28

Blogger CMS Development Sample Work Management 28

Hubspot

MAY 15, 2018

Prove that you’re the solution with an example of your skills and experience. Check out the example below: “Last year, at Return Path, I was the top performing blogger, writing weekly posts that averaged 7,500 views, 1,000 social shares, and 35 new blog subscribers gained. Letter of Interest Example.

Work Management 96

Work Management Marketing Management Blogger Paid Search Agency 96

Hubspot

MAY 31, 2018

During this stage, it’s imperative you do your keyword research. For example, I circled “Google Docs” in the image below -- I clicked that button to embed my “How to Take a Screenshot on Windows” Google Doc into my landing page. How to make a website with HubSpot. Lastly, let’s take a look at how to make a website with HubSpot.

CMS Development 100

CMS Development Marketing Websites Landing Pages Domain 100

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Marketing Insider Group

JANUARY 12, 2012

And so, inbound marketing is quite simply defined by this simple phrase from Hubspot CEO Brian Halligan (@ bhalligan ): Get found! It is maybe the most important part because nothing can happen with solid keyword research and a keyword strategy. This might include customers, bloggers, media outlets. Create Content.

Inbound Marketing 100

Inbound Marketing Planning Marketing Management Buyer's Journey 100

Marketing Insider Group

OCTOBER 2, 2020

Our client’s content ranks #1 for thousands of keywords, gain millions of visitors, and tons of revenue attributed to their content marketing efforts. 3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot’s Link-Building Expert By Pamela Bump. This is a great article covering some of the ways to do that.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Hubspot

OCTOBER 16, 2023

For example, instead of simply “Marketing Manager at X Company,” you can add terms like “Marketing Manager | Content Marketing Leader, Blogger, Speaker, Startup Advisor." Be sure to include keywords and accomplishments. Optimize your profile summary. Keep your paragraphs short and scannable.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) But another way is the agile way -- the way that lets bloggers go with the flow, respond to new opportunities, and generally get over the fear of the blinking cursor and, as Nike said, Just Do It. How to Be a Successful Agile Business Blogger.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Biznology

OCTOBER 7, 2015

Every blogger knows the challenge of finding topics to write about. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Hubspot’s generator came up with these great ideas. 14 Common Misconceptions About Marketing. The History of Blogging.

Tools 80

Tools Generation Wikipedia Keywords 80

The Effective Marketer

JUNE 21, 2009

Odden recommends: Search Engine Watch: www.searchenginewatch.com Search Engine Land: www.searchengineland.com WebPro news: www.webpronews.com HubSpot: blog.hubspot.com SEO MOZ: www.seomoz.org Top Rank Blog: www.toprankblog.com Veredict : If you have never done any SEO in your life, his presentation is excellent. Thanks for doing the reviews.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

ClearVoice

MARCH 26, 2020

” — HubSpot. A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Keyword portfolio. Communications or media agency. Content recommendations. Blogs posts?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71