Convince & Convert

MARCH 8, 2012

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. What is this week’s social media stat of the week, Eric? Eric: There have been plenty to choose from. Facebook actually commissioned this report.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. Flowtown gives you the answer in seconds. Just a thought.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Single Grain

MARCH 9, 2021

For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees). When using these tools (we'll use SEMrush in this example), simply enter your seed keyword and analyze the results.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

NOVEMBER 16, 2012

Today's marketing department, for example, looks very different than it did even just a few short years ago. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

ClearVoice

JULY 22, 2021

For example, a sustainability-minded customer may research a company’s green initiatives before they decide to purchase from them. Like we explained in our post 9 Examples of Effective Content Marketing Campaigns , personal finance company SoFi had a major win by sharing stories of their customers and how they paid off their loans.

Communities 144

Communities Planning Paid Search Agency Content Marketing 144

Brandpoint

JUNE 12, 2019

In this post, I’ll cover how your branded videos can be shared within all four segments of the PESO model and offer specific examples of what that looks like. In the example below, outdoor clothing brand Patagonia includes a brief video on the product page for this raincoat that goes over key features. Source: Spin Sucks.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Industrial Marketing Today

NOVEMBER 1, 2010

It is easy for us marketing consultants to extol the virtues of a business blog but clients want to see actual examples before accepting our recommendations on blind faith. Rick Short , Indium’s Marketing Communications Director and the chief corporate blogging strategist, manages 73 blogs written by 14 in-house bloggers, all engineers.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Historical data seemed more robust as well.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

APRIL 5, 2010

Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

FEBRUARY 24, 2015

How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. 5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. through integrating your YouTube channel with your Google+ account.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Freelance Content Creator / Blogger / Copywriter. Here's an example from the blogger survey. This Forrester report on The Rise of Intelligent Agents is a good primer.).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

SEPTEMBER 8, 2010

The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. One example, the word: Aware.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. And the fact that Forrester Research projects social media spend in the U.S.

Business 116

Business Paid Search Agency Social Media Analysis 116

Single Grain

JUNE 17, 2019

For example, if you run a blog for CXO-level professionals, then posting beginner level content might irk the audience. For example, GenTwenty , a webzine targeting 20-somethings, has a very youthful, inspiring and refreshing content style: A unique voice is what attracts the readers and makes them remember your content. TechCrunch.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. Great example!

Twitter 145

Twitter CRM Business Paid Search Agency 145