Chris Koch

JANUARY 22, 2010

For example, being listed on the blogroll of a highly respected blogger, analyst, or journalist not only generates traffic; it also establishes you as an authority among the people who care most about the subject you’re blogging about. 10 Tips for Beginning Bloggers (edtechpower.blogspot.com). No social media tool is an island.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. I also think there’s a piling on factor in G+.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. I also think there’s a piling on factor in G+.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

MAY 14, 2010

Shameless plug here: My favorite B2B blogger Paul Dunay is going to talk about how Avaya uses social media for customer support at ITSMA’s Marketing Leadership Forum on May 25-26.) Telstra has a cool example of social media training that anyone can watch. We’re seeing companies use social media for customer support.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. This helps you decide which blogs you’d like to do outreach with, for example. By monitoring conversations online, we can find the people inside and outside our companies that say smart things.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

JUNE 26, 2009

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). For example, I have a column that does a running search for “B2B.” I started by following the bloggers I like, as well as friends and colleagues.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

OCTOBER 6, 2009

All good journalism comes from expert insight and real-world examples. Marketers need to talk to subject matter experts inside the company, influencers outside the company (analysts, academics, bloggers, journalists), and customers. They’re also good at finding the people who live the stuff they’re writing about every day.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

All good journalism comes from expert insight and real-world examples. Marketers need to talk to subject matter experts inside the company, influencers outside the company (analysts, academics, bloggers, journalists), and customers. They’re also good at finding the people who live the stuff they’re writing about every day.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

SEPTEMBER 25, 2009

Influencer research (analysts, journalists, bloggers, academics, etc.). For example, one company we worked with was considering offering 24×7 support as a new service, which would have meant a huge investment of resources and big changes in its organization. Here’s a typical progression: Competitive intelligence.

Research 100

Research Service Product Paid Search Agency 100

Chris Koch

SEPTEMBER 25, 2009

Influencer research (analysts, journalists, bloggers, academics, etc.). For example, one company we worked with was considering offering 24×7 support as a new service, which would have meant a huge investment of resources and big changes in its organization. Here’s a typical progression: Competitive intelligence.

Research 100

Research Service Product Paid Search Agency 100

Chris Koch

SEPTEMBER 18, 2009

For example, if you start to exchange messages with an influencer, it’s a logical next step to enter into a permission-based relationship on something like LinkedIn. And the viral model acts as a nice front end for building a deeper relationship through the permission model. ask a poll question, etc.).

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

For example, if you start to exchange messages with an influencer, it’s a logical next step to enter into a permission-based relationship on something like LinkedIn. And the viral model acts as a nice front end for building a deeper relationship through the permission model. ask a poll question, etc.).

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

AUGUST 3, 2010

You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. The unwritten rule for blogs demands at least a post per week, for example. Subject matter experts who answer questions on the Answers section of LinkedIn, for example, can grow their connections and build traffic to their blogs.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. For example, Twitter updates that come with a link to something deeper to read (such as news, opinion, tips, research, and thought leadership) are more likely to be passed on, or retweeted, to others.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

JULY 29, 2011

A textbook example of pragmatic thought leadership. The article itself is one of the best examples of thought leadership I have ever read. The political stir encouraged journalists and bloggers to try digging deeper into the story and that’s when McKinsey got into trouble. Journalists look for trouble and McKinsey stonewalls.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100