Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

But, you may not realize there are lots of big name Marketers at the event. They are book authors, analysts, top bloggers, world-renowened speakers, and more. Lori Wizdo, Forrester Research, Inc. About: Principal Analyst at Forrester Research focusing on Technology Marketing. Colin Powell. What makes them big name?

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research. Its Facebook efforts are complemented by its Twitter efforts.

Social Media 48

Social Media Media B2B Forrester 48

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. It’s entirely possible she is a Mass Influencer.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Buzz Marketing for Technology

JUNE 27, 2008

guest blogger. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. I’ll be in Europe next week to speak at two events: International Forum on Enterprise 2.0 Interested in having me speak at your event? EDUCAUSE2006. encyclopedia.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Heinz Marketing

MARCH 7, 2022

Matt: Well, and it, so first of all, talking to the sales pipeline radio with Andy Paul, he’s a multi time author, blogger, speaker, influencer in the sales world and his recent book is Selling Without Selling Out. Because you know, Challenger talks about this, Forrester talked about this.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

The Effective Marketer

MARCH 9, 2010

Clear header with big title and date/time of the event. What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Then this is the blog post for you.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 10, 2010

We've also found that event planners use Flowtown to can get a quick and accurate snapshot re: demographics for their sponsors. link] ethan Hi Jay, Thank you for the review. that you're pumped about Flowtown As you alluded, got some really wicked add-ons / features coming out soon, so stay tuned!

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Hubspot

DECEMBER 9, 2010

The event was among the richest I’ve had the pleasure to attend in some time and it revealed that all across the globe – some things are the same. Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. u can't make them come to you.”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Brandpoint

JUNE 7, 2018

While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies. View all Digital Summit event locations here. ” View all Summit events from Innovation Enterprise here. Digital marketing. eMetrics Summit. Date: June 3-7.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Online Marketing Institute

AUGUST 14, 2011

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Hubspot

OCTOBER 11, 2011

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. According to Forrester Research , “companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead.”

Lead Nurturing 28

Lead Nurturing Sales Qualified Leads Leads Lead 28

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. “We recognized the need to step up our game,&# says Lisa.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. Valasys Media is a well-recognized B2B service provider.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Engagio

JANUARY 5, 2021

The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ). 4—Input your numbers.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. Powered by Blogger.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The Effective Marketer

FEBRUARY 3, 2011

A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011.

Conference 100

Conference Planning Work Management Marketing Management 100

Single Grain

MARCH 9, 2021

Produce evergreen content that doesn’t get outdated with trends or events. Websites and bloggers in your industry likely write on topics related to the product that you sell. Analyze what’s missing or isn’t explained in detail and cover those things in your own content. TrustRadius.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. Thanks again and Keep it up! link] Meryl K.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Marketing Insider Group

JANUARY 14, 2014

There’s usually always some kind of compelling event for organisations when they begin to consider an investment. During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. Strategy'

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

Webbiquity

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2%

Twitter 100

Twitter Tactics Tools Tips 100

The Effective Marketer

JULY 5, 2009

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia #SaveOurShores [link] Francis Otolo RT @socialEspeaking: RT @ingurz RT @mtext: Social Media Monitoring Tools – hw 2 Pick D rt. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

FEBRUARY 23, 2012

We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. She meets with each brand manager, and she discusses with them, okay, this is the kind of voice we’re looking for, this is the type of events we have, these are the type of customers, demographics we have. We have high-end steakhouses.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. One data point concerns me. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

nDash

NOVEMBER 10, 2020

Analyzing Brian Krebs and several other well-known security bloggers, I saw even more data breach focus. To do that, you can’t just rely on high-level blog posts that comment on current events. That’s why Cybereason uses its blog to comment on current events and company news when appropriate. And it wasn’t just me.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

B2B Marketing Zone Posts

DECEMBER 1, 2010

People are now curating lists of the most influential bloggers by Klout score. OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? Don’t Over Schedule Events. How are your landing pages and blogger pitches? The six choices included: product line. Should I care? Watch the recording here.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

MAY 23, 2014

This blog comes part and parcel with an active forum, and bloggers do a good job of seeding conversations to drive engagement on both sides of the site. Much of Intel''s blog content is related to conferences and events, so it''s particularly important to ensure customers find its posts when they first go up -- while they''re still timely.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28