Smashmouth Marketing

OCTOBER 8, 2005

I need to register for the Pokerstars online blogger championship. This event is powered by PokerStars. Great idea Stars! Registration code: 3492002

Blogger 100

Blogger 100

Smashmouth Marketing

OCTOBER 6, 2009

Many events in the physical world, like meetups and house parties, start with Twitter. Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. The web site shows their TV ads. And they aren’t the only originators of the message.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Give away lots of relevant info through blogs, twitter, industry events, etc. Host tweet-ups, or networking events. One part of Seth's talk was on building a tribe. Youtube videos. Build that online community.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

JUNE 30, 2009

It is debatable whether a blogger should build some level of personal brand with off-topic content. If you are calling to invite the prospect to an event, keep inviting them. Don't waste time on the phone telling them how good the event will be. Or to see the shift from "Web 2.0" to "Social Media" overnight.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

It is debatable whether a blogger should build some level of personal brand with off-topic content. If you are calling to invite the prospect to an event, keep inviting them. Don't waste time on the phone telling them how good the event will be. Or to see the shift from "Web 2.0" to "Social Media" overnight.

Relevance 100

Relevance Demand Cold Calling B2B Marketing 100

Smashmouth Marketing

OCTOBER 8, 2009

Many events in the physical world, like meetups and house parties, start with Twitter. Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. The web site shows their TV ads. And they aren't the only originators of the message.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Then consider using a combination of some “warm” marketing like an email subscription with something to drive more leads, like either LinkedIn Answers, Groups, Twitter – or make friends with the bloggers that influence their target market. Then when they’re comfortable with one of those, add another one. Kim: For me it’s Yellow for sure.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100