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How to Create a COVID-era Event Marketing Plan

Webbiquity

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

Planning 332
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The Trade Show Countdown: How to Prepare Your Business for a Trade Show

Webbiquity

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. In 2017, 79% of U.S.

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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. When we see other people are going to an event, we want to attend, too!

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Nine Practical Guides to Public Speaking and Presentations

Webbiquity

Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. Michael Brenner writes that the teams behind the best events think in terms of “multi-format, multi-channel and a steady and continuous promotion of great content. It dampens your connection with the audience.”

Practices 100
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8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Q: As a marketer, what was the coolest blogger outreach project you were part of? A: Yes and no.

Blogger 147
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An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads

Adobe Experience Cloud Blog

For those of you familiar with Dreamforce, it is more than a cloud computing tradeshow — it’s a sea of people, vendors, speakers, bloggers, “goodie getters”, and what felt like 60% of the Bay Area. As an exhibitor, our event plan was months in the making. Event Marketing'

Marketo 48
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B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

markempa

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.