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How to Create a COVID-era Event Marketing Plan

Webbiquity

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

Where should savvy B2B marketers invest their resources to optimize results over the next few years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter).

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Social media coverage is spotty. Banner ads? Today’s business buyers can be difficult to reach.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. Twitter is arguably the most flexible and capable social network for B2B marketers.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Now you’ve got “social media 2.0,” which tends to be more community-oriented.

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How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]

Brandpoint

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Any specific messaging to use in conversations and on social media ?

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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. Third-party endorsements will always carry more weight, and don’t forget the power of social proof. When we see other people are going to an event, we want to attend, too!