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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives. ” Nearly a third of marketers report that they devote 21% or more of their overall marketing budgets to event marketing.

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Top 3 tips to Fight Back the Negative SEO Fever

Valasys

One of the foremost concerns of B2B marketers is improving the web discoverability of their websites to help them achieve the desired bottom-line business goals. Search Engine Optimization (SEO) is the practice of improving the reach of the website to the prospects or simply its discoverability across the search engines.

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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

This is a great way to promote the event to a wide range of professionals. It will also help you build backlinks to your event website, which will improve your SEO. LinkedIn Company Pages, Events, and Groups are a great way to contact people in your industry who may be interested in your event.

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The Essential List of Content Marketing Statistics and Data

ClearVoice

Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( Content marketing statistics for lead generation. eMarketer ). Jumpshot ).

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B2B Lead Generation Blog: How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale

markempa

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. I’m delighted to tell them that it all started with my blog.

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B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

markempa

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

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B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.