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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. want people to know there is a person behind RD+B who they can connect with.

Is it Ethical to Edit Online Customer Reviews?

Marketing Craftmanship

In other words, people are more likely to try a new restaurant that has well-written customer commentaries, regardless of the reviewers’ opinions. So why should online opinion – expressed in customer reviews – not be subject to the same type of editorial scrutiny? Marketers Can Leverage Knowledge of Online Behavior.

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

His opinion piece is easily one of the most fascinating articles I’ve read in the past five years. hope you enjoy these insights as much as I did … As a blogger, I felt like a monarch . “Blogs were gold and bloggers were rock stars back in 2008 when I was arrested. As a blogger, I felt like a monarch . I would like for you to dream for a moment.

“You’re Creeping Me Out!” The Dark Side of Social Networking

grow - Practical Marketing Solutions

Things are about to get personal. Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. This is fun, and beneficial inasmuch as we can get a sense of someone’s professionalism, character, and personality before we ever meet them in person. Get over it.

Shut up or speak your mind? The struggle in today’s hyper-sensitive world

grow - Practical Marketing Solutions

In my opinion, which I expressed in the post, this was a bad branding choice on JK’s account, but oh my, the world thought otherwise. even got hate mail, telling me to take down that post because how dare I tell a successful person what to do. If you are a young person starting out, how do you know here the line even is? The post discussion quickly escalated into a sh!%storm.

Someone’s making money off your copyrighted content (But it isn’t you)

grow - Practical Marketing Solutions

Recently, several bloggers, including Mark Schaefer, discovered that their original, copyrighted content was being sold to unsuspecting companies for their use without the knowledge or permission of the content creators. Typically, ethical curation involves linking to the original content source, as opposed to copy/pasting the entire text or uploading video and images to your own site.

Is It Morally Okay to Ghostwrite Thought Leadership?

Contently

Of course, years later, I conveniently forgot that promise as I found myself working in a PR agency, drafting comments and opinion pieces on behalf of so-called “thought leaders.” In that case, shouldn’t the opinion piece be written by the person who gets the byline? Make time to meet in-person or over the phone to discuss the topic. No, not really.

25 ideas for your social media network strategy

grow - Practical Marketing Solutions

In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. For example, I might be on lists for “marketing experts,” “bloggers,” or “business educators.” All of these lists are public information so there are no ethical problems with this at all. 5)     Twellow. But a network plan? Why Twitter?

How to be a friendly ghost (blogger, that is)

grow - Practical Marketing Solutions

Other contributors, including Danny Brown , John Bottom , and Michele Linn , suggest it's more appropriate to ghost blog for a “brand” instead of a person. People put a lot of stock into another person’s words and if they discover that those words are not really the true words of the perceived writer, there can be negative consequences. Tags: best practices ethics blogging

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

trust your instincts. < £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. Personal Productivity Improvement =. Personal Knowledge Management. Personal KM. Ecospheric Ethics.

FAQ 2

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. Among other things, personal branding involves an understanding that you have a public image (whether you want to or not). Think of it as Facebook for bloggers (well, before Facebook was for everyone.)

Class 77

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable recently asked Karr, internet marketing experts, and small business bloggers about the most common mistakes that companies make when starting a blog — and how to avoid them. 1. Cite your sources: Linking to the source of your information is not only ethical, but it’s a good way to build relationships with other blogs and get other blogs to link to you. Analysis?

Nutrition Byte: Conscious PR Choices on the Social Media Plate

WindMill Networking

where one person isn’t wearing multiple sous chef hats of responsibility and accountability). And now there’s so darn much competing information being produced for consumption, to capture attention, hearts and mind share, generated by competitors, online media, bloggers and every person with a Twitter and Facebook account. A lot of it is crap. More on this later. This is smart.

PR 20

Does Amanda Chapel matter?

grow - Practical Marketing Solutions

 .  The mysterious, mean-spirited, self-proclaimed “strumpette&# Amanda Chapel is the most divisive personality in the social media movement.  She relentlessly shoots poison darts at nearly every voice of authority on the social web.  It’s typical for her to characterize many of her A-List blogger targets as: “Baby babble&#. “The cacophony of dopes&#.

Smart Marketing: Tips from a marketing headhunter

Smart Marketing

« Microsofts Marketing Mistake | Main | Marketing lessons from Best Buys Richard Schulze » Tips from a marketing headhunter For some time now, Ive admired Harry Joiner , a first-rate Marketing Headhunter and fellow blogger. He has a high sense of ethics and has a very pithy way of stating the honest truth. marketing ave. Paste into your feed reader of choice. Humility.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

As a result any company who puts a 'Follow me on twitter" and links away without getting return traffic from those social networks is doing it without a clear vision --at least in my opinion. briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others. Expect more now.

The Power of Educational Technology: Preparing Students to Succeed in the 21st Century

Buzz Marketing for Technology

They also need to learn how to interact Online in responsible and ethical ways. Liz, As a fellow educator, blogger, social networker, I agree that this topic is near and dear to my heart and trying to articulate what something like a 21st Century Classroom looks like (especially when I am not quite sure myself) is like trying to explain the color green to a visually impaired person who may have once seen blue and yellow. Personally, although very broad and idealistic, I think this should sit on the desk of every administrator in every school and district in the world.

Binary Byte: Shading Your Online PR; Managing Black and White Imperatives

WindMill Networking

It’s a self-appointed role, often officious in tone and heavily weighted to fast opinionating over researched facts and thoughtfulness. Monitor yes, but also manage expectations as to the weight and influence opinions—especially of the binary variety—will be given. –Wikipedia. mean of everything related to a business, social or bricks-and-mortar. Social business is no different.

How to create B2B social media policies

Chris Koch

obey your local laws, behave ethically, etc.) so that your social media policy can focus on the specific issues that arise from social media. Blog, Space.] is the personal [Blog, Space …] of [Name] and only contains my personal views, thoughts and opinions. It should be clear that this is a personal effort, not a corporate one. People need to know that taking personal responsibility for their actions is the best guideline of all. Social media is not just a place for broadcasting opinions. Separate opinion from fact. This [Choose. Intel.

Oracle’s Updated Social Media Policy

Paul Gillin

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies–including the Acceptable Use Policy, Information Protection Polic y , and Copyright Compliance Policy–apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Social media activities must not interfere with your workor productivity at Oracle, and your personal activities should take place outside of work. blogs.

Oracle’s Social Media Policy

Paul Gillin

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies – including the Acceptable Use Policy, Information Protection Policy, and Copyright Compliance Policy – apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work.

The 7 Deadly Sins of Blogging

WebMarketCentral

Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers. It's perfectly acceptable to write a personal post on occasion, or selectively bring up one's product or service in highly pertinent posts. Gluttony: Avoid the "it's all about ME!" If exposed, this practice destroys a blog's credibility.

Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

trust your instincts. < £ Salon Bloggers & > June 15, 2006. -->. Personal KM. Personal Productivity. Ecospheric Ethics. The thoughts expressed herein are strictly those of the blogger. clever, concise political opinion (most readers prefer these consistent with their own views). personal stories, experiences, lessons learned. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. June 2006.

How to Save the World

Buzz Marketing for Technology

Personal Knowledge Management. Personal Productivity. Activism: What Else You Can Do Personally. Personal Knowledge Management. Personal Productivity Improvement & GTD. Ecospheric Ethics. The thoughts expressed herein are strictly those of the blogger. clever, concise political opinion consistent with their own views. personal stories,experiences,lessons learned. Dave Pollards environmental philosophy, creative works, business papers and essays. February 28, 2008. -->. Social Fluency. Rhetoric is the articulation of our thinking.

How to Save the World - PKM An Update

Buzz Marketing for Technology

trust your instincts. < £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. Personal Productivity Improvement =. Personal Knowledge Management. Personal KM. Ecospheric Ethics.

FAQ 2

PKM and the Organization - Pollard

Buzz Marketing for Technology

trust your instincts. < £ Salon Bloggers & > September 27, 2006. -->. This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). This bottom-up approach to KM, directed at the needs of individual employees and their peer-to-peer interactions has come to be called Personal Knowledge Management (PKM). The breakeven point for an investment of two hours of personal coaching for each employee in an organization is, after all, a mere 0.1% Talk up personal shared workspaces outside the organization.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

believe that the next "big thing" will be a greater sense of personalization and location-based offerings.    Scott Abel They will (in 2010) increasingly begin moving toward providing personalized, location-aware, device-independent content (content that can be formatted on-the-fly for whatever device the user needs/wants to use - iPhone, laptop, print, etc.) Simon Payn Marketers will get more feisty and opinionated in their content to build trust with their best prospects and clients. I've tried it.and it works!    Seth Godin.