Marketing Insider Group

NOVEMBER 11, 2010

This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Coming away from the event, I wanted to share some of my top takeaways from the amazing experience. Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Alicia Arenas. AliciaSanera. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

The Lead Agency

NOVEMBER 15, 2017

A recent survey indicated “84% of [B2B] marketers said they would launch at least one influencer campaign within the next twelve months.” ( eMarketer ). You might say your objective is to ‘increase LinkedIn followers by 20% over a six month period’. However, all that is changing as the digital marketing landscape continues to evolve.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Webbiquity

FEBRUARY 2, 2011

2011 Trends: Content Marketing Is Critical by eMarketer. Share this on LinkedIn. 11 steps toward a content strategy by Econsultancy. He then lists five questions marketers should ask themselves to determine whether or not their content is truly “magnetic&# and likely to attract targeted buyers. Share this on Bebo. Tweet This!

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post?

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 That’s simply not true. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

FEBRUARY 3, 2005

IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MARCH 27, 2005

RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. This piece will also include my personal opinion and experience with these networks, which you can take or leave—whatever floats your boat, folks.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. This piece will also include my personal opinion and experience with these networks, which you can take or leave—whatever floats your boat, folks.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Webbiquity

APRIL 14, 2014

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

OCTOBER 16, 2012

eMarketer ). and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. eMarketer ). LinkedIn Statistics.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues. Some of the information here is expected (e.g.

Social Media 20

Social Media Optimization Linkbait Media 20

Online Marketing Institute

OCTOBER 29, 2010

According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand. LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook. Why are so many B2B marketers using social media, though?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

JANUARY 19, 2011

He also advises, “many brands will supplement their blogging with Blogger Relations, YouTube videos, Twitter, Facebook, etc…the content created for one outlet, e.g., a YouTube video, ought to be promoted across any other frequently-used channels. When appropriate, let key bloggers know about it.&# Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . In turn, this builds trust with the audience. . Those who do are 74% more likely to get strong results - Orbit Media. . . . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. by eMarketer. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JANUARY 4, 2011

Apparently, for the short time that my blog has been online, the traffic and interactions on it have been called impressive by some other bloggers. Hopefully bloggers new and old will be able to take something away from this. I wrote a post, “ 11 Things I’ve Learned as a Blogger “, where I reasoned why that was.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it? Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

markempa

JUNE 7, 2005

Read More] Tracked on March 30, 2005 at 10:32 PM » Sales Lead DNA from TopLeadGenerators.courtesy of blogger and author Brian Carroll. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Click on the link fora great post and a larger version of the chart.

Lead Generation 120

Lead Generation Marketing Budget B2B Sales Generation 120

B2B Marketing Zone Posts

MAY 3, 2010

But it’s not enough just to support bloggers. Unfortunately, we all don’t have the time and money to spend traveling to conferences to see them in-person. 7 “Rs&# for B2B Marketing Content Planning - Marketing Interactions , April 24, 2010 Content is the fuel for eMarketing. Linkedin (83).

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Linkedin (56).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand. LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook. Why are so many B2B marketers using social media, though?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 40

Social Media Paid Content Tools Media 40

Marketing Insider Group

OCTOBER 19, 2015

We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. That’s the type of person you need to be hiring in 2016. ~ Ian Cleary, Award Winning Tech Blogger on RazorSocial , @ IanCleary. Imagine a content marketing and funnel optimization expert.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

JUNE 14, 2012

We’re starting to see a lot more interest being paid to Facebook ads, LinkedIn ads, things of that nature. But it doesn’t matter whether it’s on Facebook or LinkedIn or YouTube. The stat of the week that I pulled out was actually something from eMarketer , that they pulled out from a stat metrics survey.

Social Media 115

Social Media Work Management Advertising Agencies Paid Search Agency 115

Webbiquity

AUGUST 18, 2012

Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

8217; On Linkedin. Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Conditions Apply.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

AUGUST 3, 2012

So let's walk through a couple common scenarios bloggers come across when creating their content, and figure out how to address them! Let's say you're quoting another blogger in your post -- hey, sometimes they just explained it so perfectly! To Cite Someone's Content on LinkedIn: Proper source attribution on LinkedIn is easy as pie.

Blogger 28

Blogger Content Guidelines Internet Marketing 28