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87 More Vital Social Media Marketing Facts and Stats for 2012


eMarketer ). 8. eMarketer ). Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally.  ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process.  ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012.  ( HubSpot ). HubSpot ). HubSpot ).

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10 Free Tools Every Business Blogger Should Bookmark


As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. 1) RSS Reader. It's fantastic for bloggers, because it lets you conduct market research on the fly to a highly targeted group of people.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 Or that 73% of U.S. ” Nearly a quarter prefer video content to text. Oh yeah.

A Marketer's Guide to Accumulating Awesome Online Reviews


Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision. If you're a HubSpot customer, you can do this quickly for your own website by setting up a landing page with a form prompting customers to share their experiences with you. Connect with HubSpot So, how important are online reviews to consumers?

How B2B Marketers Can Succeed on the 6 Big Social Networks


In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. Plus, you can promote your own content when answering others' questions, use the questions people commonly ask as topic fodder for your own blog, and even identify guest bloggers who can do some writing for you! 8) Conduct market research using LinkedIn polls.