The Point

SEPTEMBER 16, 2010

Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. But the biggest advantage of third party opt-in email lists was cost. Email campaigns were still a fraction of the cost of direct mail.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

The Point

APRIL 29, 2011

Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. Now to the email itself. Here, they’re just topics, and fall flat.

Email Campaigns 100

Email Campaigns Campaigns Bandwidth Fulfillment 100

The Point

APRIL 19, 2010

If you’ve been involved in email marketing for any length of time, no matter how diligent and prepared you are for every campaign, something somewhere at some point will go wrong. I received another email, shown below, from no less than the President and CEO of Boingo, apologizing for the mix-up. It’s happened to all of us.

Blogger 100

Blogger Email Marketing Planning Tagging 100

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success?

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. If there’s one thing I learned early on as a blogger, it was this: when you title a blog post, don’t imagine the reader actually viewing the blog itself. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. The First (Almost) Clickable Direct Mail.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

MARCH 26, 2010

Published by the folks at marketing automation software company Genius.com , and authored by respected consultant, author, and blogger Ardath Albee , this is a valuable primer that would serve as a useful resource to anyone just getting started with a marketing automation system. email response, event registration) criteria.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Scoring 100