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| | IT'S ALL ABOUT REVENUE
FEBRUARY 23, 2011 3 Ways Data’s Popularity Is Changing Business
The idea of implementing a lead management process tied to quantifiable metrics was unheard of, much less measuring marketing success by its contribution to topline revenue. At Eloqua we call this movement Revenue Performance Management.). Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. Nielsen ratings became a household name by sampling household television viewing. by Jesse Noyes | Tweet this. Share email.
| | VIEWPOINT
APRIL 17, 2012 Is Lead Generation Slipping Away From Marketing?
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. ” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Today’s lead generation is not my father’s lead generation.
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| | THE EFFECTIVE MARKETER
FEBRUARY 16, 2011 Marketing Automation Catching On Fire
That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. What do you think
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