Marketing Automation Catching On Fire
The Effective Marketer
FEBRUARY 16, 2011
Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. The Marketing Sherpa data is based on a sample of 300 CMOs. You may have to click to enlarge the funding timeline infographic above. This overstates market penetration. ?
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